Engineering and technology services giant Bosch has awarded Germany’s Mediaplus a media account that spans 38 countries across Asia, Africa, Europe, and Australia.
Dentsu’s Carat previously handled the assignment and continues to serve the client’s U.S. account.
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Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence.
The scope of work includes media strategy, planning, and purchasing for ten different Bosch business units.
Mediaplus Cologne will lead the account for the Bosch business units including Power Tools, Home Comfort, Mobility Aftermarket, eBike, Smart Home, Corporate, Rexroth, ITK Engineering, Energy and Building Solutions.
“Our global positioning across different industries and markets requires a high level of local media expertise in addition to centralized management,” stated Tim Dworak, senior corporate marketing communications & campaign manager at Bosch. “Mediaplus’ KPI- and data-driven media strategy plays an important role in supporting the marketing objectives of our business units and further increasing our efficiency,” added Dworak, who oversees the account with global category marketing executive Christopher Beutler.
At Mediaplus Esther Busch CEO of the House of Communication Cologne will lead the account with agency managing partners Elke Reibetanz and Julian Simons.
Mediaplus is part of agency group Serviceplan, which has a growing presence in the U.S.