Media agency Attention Arc, part of Cheil North America, has appointed industry veteran Cate Evans to its new role of senior vice president, media strategy.

Previously, Evans served at Havas Media as senior vice president-group strategy director. Earlier she held posts at OMD and UM. 

At Attention Arc she’ll work with clients such as Plymouth Rock, First Citizens Bank and Sherwin-Williams.  

Cheil formed Attention Arc last summer by combining the media assets of McKinney and LWD (AKA Lockard and Wechsler Direct), a direct/performance marketing company that McKinney acquired earlier in the year. 

At the time of its formation, Attention Arc had a team of more than 150 and over $500 million in annual media billings. 

The shop is led by Swapnil Patel (from McKinney) and Asieya Pine (from LWD) serving as co-presidents. They report to Joe Maglio, president of Cheil North America and CEO of McKinney and Barbarian.