- Ad Growth Decelerates To +0.9% In October: Sports, Elections Cited
MediaDailyNews, Joe Mandese - Wednesday, November 27, 2024
The good news is that October turned in the 18th consecutive mon ...
- Global Ad Spend Set To Grow 11% To $1.08T This Year
Research Intelligencer, Rob Williams - Wednesday, November 27, 2024
Global ad investment more than doubled in the past decade and gr ...
- 'Glicked' Opens Strong, Is No 'Barbenheimer'
MediaDailyNews, Wayne Friedman - Sunday, November 24, 2024
"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood fi ...
- NFL Thanksgiving Ad Price Soars 16% To $1.45M Per :30
Television News Daily, Wayne Friedman - Friday, November 22, 2024
Guideline says pricing for Thanksgiving weekend games is up 11% to $576,0 ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Advanced TV Insider, Wayne Friedman - Wednesday, November 20, 2024
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- 'Red One' Is No. 1, 'Wicked' Has Big TV Ad Plan
MediaDailyNews, Wayne Friedman - Monday, November 18, 2024
Amazon also spent an estimated in theatrical marketing - about $19.4 milli ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Better Media-Planning Tools Needed For Growing Audio Podcast Inventory
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
For years, podcasts have built audiences for a variety of reasons, b ...
- National TV Spending Rises 1% To $3.1B In September, NFL Soars
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Ad spend for NFL programming witnessed a 32% year-over-year gain in t ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young Males
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
Although Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?
TV Watch, Wayne Friedman - Friday, November 8, 2024
The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Future Ad 'Titans' Boosted Media Spending By 30% Or More
Research Intelligencer, Rob Williams - Thursday, November 7, 2024
The strong brands of tomorrow are "unafraid to mix things up a ...
- Advertisers Are Optimistic About Spending On Streaming Media
Research Intelligencer, Rob Williams - Wednesday, November 6, 2024
Four-fifths of CTV/OTT advertisers said streaming's value is greater than or equ ...
- Democrats' Campaign Ad Spend 63% Higher Vs. Republicans' Since July
MediaDailyNews, Wayne Friedman - Monday, November 4, 2024
Over the last 105 days, Democrat campaign ad spend has totaled $1. ...
- Ad Spend Vs. Volume By Channel Tells Two Tales
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Increasing ad prices became the most important issue for advertising in ...
- Political Fuels Fox 11% Q3 Ad Gain
Television News Daily, Wayne Friedman - Monday, November 4, 2024
Cable network programming revenue grew 15% to $1.6 billion, with advertising ...
- United Airlines Explains Its Alternate Super Bowl Route
Marketing Daily, Danielle Oster - Wednesday, October 30, 2024
The brand's local rather than national approach acknowledged that most viewers' favori ...
- Analyst Downgrades Trade Desk Stock To 'Sell' From 'Neutral'
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
Ad-tech stock market darling The Trade Desk was downgraded by a N ...
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
More than 20 client brands have expanded their spending in women's spor ...
- 'Big 6' Content Spending Rises 9% To $126B
Television News Daily, Wayne Friedman - Tuesday, October 29, 2024
For 2024, the total represents 51% of all global content entertainment spen ...
- Netflix's Next Social-Media Step: 'Moments' To Make Fans Better Influencers?
TV Watch, Wayne Friedman - Tuesday, October 29, 2024
Netflix marketing costs amounted to $642.9 million vs. $558.7 million a ye ...
- X Revamps Ads Platform
MediaDailyNews, Colin Kirkland - Friday, October 25, 2024
X has introduced a revamped version of its Ads platform and sa ...
- Battleground Bookings: $200M+ For Final 12 Days
Marketing Politics Weekly, Joe Mandese - Friday, October 25, 2024
Democratic and Republican tickets have reserved nearly $1 billion ($968 million) ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- Democrat Vs. GOP September Ad Spend: Growing Impressions, Reach
Advanced TV Insider, Wayne Friedman - Wednesday, October 23, 2024
In three key swing states, Democrat political advertiser impressions are at ...
- Dating App Ad Spending Set To Eclipse 2023
Marketing Daily, Danielle Oster - Tuesday, October 22, 2024
As some consumers are falling out of love with dating apps, t ...
- Harris Campaign Spends Big On National TV In October
Television News Daily, Wayne Friedman - Thursday, October 24, 2024
The "Harris For President" campaign dominated national TV airwaves vs. other nation ...