- Democrats' Spending 58% Higher Vs. GOP On Presidential Election TV Ads
Television News Daily, Wayne Friedman - Wednesday, October 9, 2024
From late July- Oct. 9, Democrats have spent $1.1 billion on advertisi ...
- Digital Ad Spend Grew 8.9% In Third Quarter, Piper Sandler Says
Research Intelligencer, Rob Williams - Monday, October 7, 2024
TikTok saw the strongest growth in ad spend, with about 27% v ...
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?
TV Watch, Wayne Friedman - Monday, October 7, 2024
TV news networks' powerful video messages can speak volumes for consumers a ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
Television News Daily, Wayne Friedman - Friday, October 4, 2024
Warner Bros. Discovery's Max was largely responsible for the decline in airin ...
- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- North America Leads In Programmatic Mobile Ad Spend
Publishers Daily, Ray Schultz - Sunday, September 29, 2024
The total for North America made up 50.2% of the global mobi ...
- Ad Market Expands 12% In August, Second Of Two Olympic Months
MediaDailyNews, Joe Mandese - Friday, September 27, 2024
The market had its second best monthly expansion this year in Augus ...
- The CPM Behind Nebraska's One Democratic Electoral Vote
Red, White & Blog, Joe Mandese - Friday, September 27, 2024
The GOP's failed attempt to transition Nebraska to a winner-take-all electoral vo ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- Channel Your Success: The More You Test, The Better You'll Do
Email Insider, Ray Schultz - Monday, September 23, 2024
Brands using three or more channels enjoy a higher return on ...
- Sinclair Raises Q3 Political Ad Revenue Estimates By 18%
Television News Daily, Wayne Friedman - Friday, September 20, 2024
Sinclair now expects political ad revenues for Q3 to be between $1 ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- Developing The U.S. Social Commerce Ecosystem: Q&A With Orca Founders
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Founders of social commerce firm Orca, which sold the first product ...
- The Games Planners & Buyers Don't Play
Planning & Buying Insider, Joe Mandese - Friday, September 13, 2024
As editor of trade pubs focused on where advertisers and agencies pl ...
- Snapchat To Launch Sponsored Ad Placements In Chat
MediaDailyNews, Colin Kirkland - Wednesday, September 4, 2024
Snap CEO Evan Spiegel says the ad unit is designed to he ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
Media buyers expect to spend 11.8% more on ads in 2024 ...
- Wieser Upgrades '24 For The 5th Time, Cites Stronger-Than-Expected Q2
MediaDailyNews, Joe Mandese - Wednesday, September 4, 2024
Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding politic ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- What A Difference 5 Days Of Olympic Ad Spending Makes
MediaDailyNews, Joe Mandese - Thursday, August 29, 2024
The good news is the ad market soared 14% in July, maki ...
- Dems Outspend GOP More Than 2-to-1 In Future Presidential Ad Bookings
Marketing Politics Weekly, Joe Mandese - Tuesday, August 27, 2024
On average, Democrats have booked $27.6 million per week in presidential spendi ...
- IIt's How You Play The Game: Report Shows Gaming Is the Most Popular App In Ad Spend
Publishing Insider, Ray Schultz - Sunday, August 25, 2024
Programmatic spending on app ads jumped in Q2, Pixalate reports. ...
- Democrats' Presidential Ad Spend 9% Higher Than GOP's
Television News Daily, Wayne Friedman - Tuesday, August 27, 2024
Democrats are slightly ahead of Republicans -- $305 million versus $280 milli ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%
Television News Daily, Wayne Friedman - Wednesday, August 21, 2024
It was the best of streaming sales, it was the worst ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Summer Movie Box Office Falls 11%, TV Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Monday, August 19, 2024
Total summer box-office revenue has fallen 11% to $3.3 billion, according ...
- Summer Premium Streamers' Ad, Promotion Spend Down 25%
Television News Daily, Wayne Friedman - Wednesday, August 14, 2024
TV marketing spend/media value was down by 25% from May 1-August ...
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
The report, made public Monday by Forrester Research, ranks the top s ...
- Q2 U.S. Streaming Consumer Spending Soars 27%
Television News Daily, Wayne Friedman - Tuesday, August 13, 2024
U.S. streaming video consumer subscription spending was $11 billion in Q2 ...
- Might Makes Right, Right?
MediaDailyNews, Joe Mandese - Friday, August 9, 2024
What's next? Will the fossil fuel industry sue the IAE for i ...