- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young Males
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
Although Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?
TV Watch, Wayne Friedman - Friday, November 8, 2024
The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Future Ad 'Titans' Boosted Media Spending By 30% Or More
Research Intelligencer, Rob Williams - Thursday, November 7, 2024
The strong brands of tomorrow are "unafraid to mix things up a ...
- Advertisers Are Optimistic About Spending On Streaming Media
Research Intelligencer, Rob Williams - Wednesday, November 6, 2024
Four-fifths of CTV/OTT advertisers said streaming's value is greater than or equ ...
- Democrats' Campaign Ad Spend 63% Higher Vs. Republicans' Since July
MediaDailyNews, Wayne Friedman - Monday, November 4, 2024
Over the last 105 days, Democrat campaign ad spend has totaled $1. ...
- Ad Spend Vs. Volume By Channel Tells Two Tales
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Increasing ad prices became the most important issue for advertising in ...
- Political Fuels Fox 11% Q3 Ad Gain
Television News Daily, Wayne Friedman - Monday, November 4, 2024
Cable network programming revenue grew 15% to $1.6 billion, with advertising ...
- United Airlines Explains Its Alternate Super Bowl Route
Marketing Daily, Danielle Oster - Wednesday, October 30, 2024
The brand's local rather than national approach acknowledged that most viewers' favori ...
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
More than 20 client brands have expanded their spending in women's spor ...
- Analyst Downgrades Trade Desk Stock To 'Sell' From 'Neutral'
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
Ad-tech stock market darling The Trade Desk was downgraded by a N ...
- 'Big 6' Content Spending Rises 9% To $126B
Television News Daily, Wayne Friedman - Tuesday, October 29, 2024
For 2024, the total represents 51% of all global content entertainment spen ...
- Netflix's Next Social-Media Step: 'Moments' To Make Fans Better Influencers?
TV Watch, Wayne Friedman - Tuesday, October 29, 2024
Netflix marketing costs amounted to $642.9 million vs. $558.7 million a ye ...
- X Revamps Ads Platform
MediaDailyNews, Colin Kirkland - Friday, October 25, 2024
X has introduced a revamped version of its Ads platform and sa ...
- Battleground Bookings: $200M+ For Final 12 Days
Marketing Politics Weekly, Joe Mandese - Friday, October 25, 2024
Democratic and Republican tickets have reserved nearly $1 billion ($968 million) ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- Democrat Vs. GOP September Ad Spend: Growing Impressions, Reach
Advanced TV Insider, Wayne Friedman - Wednesday, October 23, 2024
In three key swing states, Democrat political advertiser impressions are at ...
- Dating App Ad Spending Set To Eclipse 2023
Marketing Daily, Danielle Oster - Tuesday, October 22, 2024
As some consumers are falling out of love with dating apps, t ...
- Harris Campaign Spends Big On National TV In October
Television News Daily, Wayne Friedman - Thursday, October 24, 2024
The "Harris For President" campaign dominated national TV airwaves vs. other nation ...
- Political Advertisers Spent $619M On Google And Meta
Publishers Daily, Ray Schultz - Sunday, October 20, 2024
Democrats led in spending from early 2023-August 2024, an analysis by t ...
- Google To Pause Election Ads After Polls Close As Political Ad Revenue Skyrockets
MediaDailyNews, Laurie Sullivan - Friday, October 18, 2024
"We will pause ads relating to US elections from serving in t ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- WFA Forecasts Media Price Hikes For 2025 And 2026
MAD, Steve McClellan - Monday, October 14, 2024
Nine out of 10 top global markets are predicted to see pri ...
- Experiential Marketing To Surpass Pre-COVID Spending This Year: Report
MediaDailyNews, Colin Kirkland - Monday, October 14, 2024
PQ Media's findings show the B2C and B2B sectors both grew 9. ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Are Brand-Safety Concerns Hurting Quality Journalism?
MAD, Steve McClellan - Friday, October 11, 2024
The idea for Stagwell's "Future Of News" project, CEO Mark Penn to ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- CPG Ad Spending To Moderate In 2025
CPG Insider, Sarah Mahoney - Friday, October 11, 2024
Consumer packaged goods will still rank second in total digital dollars spen ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- Mediaplus Wins Multinational Bosch Media Assignment
MAD, Steve McClellan - Tuesday, October 8, 2024
Measured media spending in markets shifting to Mediaplus is estimated at $ ...