• by Joe Mandese  @mp_joemandese, January 27, 2025

Following tepid growth in October and November, the U.S. ad market had one of its best months of the year in December, propelling total 2024 ad spending up 8.5%.

December expanded 13.2%, tying August and trailing only July's 15.3% growth during of erratic peaks and valleys, according Guideline's U.S. Ad Market Tracker.

December's wrap-up is noteworthy given that it compares with July's and August's Olympic-boosted ad spending.

The big question is whether it is a leading indicator for 2025, or a lagging one.