- UK Ad Spend Up
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
UK advertising spend increased 3.8% year-on-year in the second quarter, exceeding earli ...
- Parsing the 95%: Despite Growth, Mobile Needs To Show Its Incremental Value
Mobile Marketing Daily, Steve Smith - Monday, October 15, 2012
As mobile ad spend increases, so does scrutiny by a wider ran ...
- 2012 Political Ad Spend To Hit $2.7 Bil
MediaDailyNews, Wayne Friedman - Thursday, October 11, 2012
Interpublic's Magna Global unit says there has been a nearly 30% sur ...
- Barclays Revises Ad Forecast, Dips Down
MediaDailyNews, Wayne Friedman - Thursday, October 11, 2012
Barclays Capital analyst Anthony DiClemente has rejiggered his U.S. and TV ...
- Digital Video Ad Spend Up 18% So Far in 2012
VidBlog, Daisy Whitney - Friday, October 12, 2012
Video played its part in driving up Internet ad revenue so f ...
- Marketers Better Off Than Four Years Ago? Yes, Says ANA
Raw, Sarah Mahoney - Thursday, October 11, 2012
Sunnier days in Orlando: The Association of National Advertisers kicked off i ...
- Digital Ad Spend Is Up 12.6% In UK
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
Despite the difficult UK economy, advertising on the internet and mobile phon ...
- Global Ad Spending Strengthening
Research Brief, Jack Loechner - Tuesday, October 9, 2012
According to the most recent ZenithOptimedia ad expenditure forecast, Global expenditure wi ...
- Arvind Sharma On The Ad Landscape In India
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 8, 2012
ASCI (
Advertising Standards Council of India), the self-regulatory voluntary organization ...
- SMB's Increase or Maintain Mobile Media Advertising
Research Brief, Jack Loechner - Wednesday, October 3, 2012
According to a Borrell Survey of over 1,300 small and medium business ...
- Global Ad Spend Seen Up 4.6% In '13
Around the Net In OMD Europe, Nina Lentini - Monday, October 1, 2012
It will be led by developing markets and digital media, according ...
- Global Ad Spend Up 2.4%, Biggest Growth In Mideast, Africa
MediaDailyNews, Wayne Friedman - Friday, September 28, 2012
Global advertising spend picked up still sluggish single-digit growth in the seco ...
- Who's Got The Better Mobile Advertising Proposition? Publishers or Networks?
Show Daily, Gina Lovett - Tuesday, September 18, 2012
A five-strong panel comprising Paul Childs, Chief Marketing Officer & Co-founder, Adfoni ...
- Wendy's, BK Drive Q2 Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
While overall U.S. advertising expenditures were pretty flat in the second quarte ...
- TV, Radio Ad Spend In Local Markets On Rise
MediaDailyNews, Wayne Friedman - Wednesday, September 12, 2012
Local advertising by retailers will grow their online share of marketing ...
- Print Ad Spend Lags Other Media
MediaDailyNews, Erik Sass - Tuesday, September 11, 2012
Print ad spending continued to dwindle in the first half of 201 ...
- Kantar: Q2 U.S. Ad Spend Flat At $34 Bil
MediaDailyNews, Steve McClellan - Monday, September 10, 2012
U.S. ad spending growth nearly stalled in the second quarter of 201 ...
- TV Ad Sales Up In Key Categories
MediaDailyNews, Wayne Friedman - Monday, September 10, 2012
TV ad spending climbed over 4% versus the second quarter of 20 ...
- Group M Downgrades China Ad Spend Growth
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
While China still has one of the world's faster-growing ad economies, WPP ...
- 3 Key Ad Categories Up Spending
MediaDailyNews, David Goetzl - Friday, August 31, 2012
While there is evidence that more major advertisers may trim ad dollar ...
- It'll Be An All-Digital World Sooner Than Later
Around the Net In OMD Europe, Nina Lentini - Thursday, August 30, 2012
Digital will take a 15.3% share of the global ad market th ...
- Carat: Global Ad Spend Forecast Dips, U.S. Holds
MediaDailyNews, Steve McClellan - Thursday, August 23, 2012
Carat, the flagship media agency of London-based Aegis Group, has downgraded i ...
- Q2 Ad Spend Slows, But Better Year-Over-Year
MediaDailyNews, David Goetzl - Tuesday, August 21, 2012
A Wall Street firm noted that U.S. ad spending in the April-Ju ...
- Millennial Media Expands Ad Base, Increases Revs
Online Media Daily, Mark Walsh - Wednesday, August 8, 2012
Mobile ad network Millennial Media on Wednesday reported that revenue increased 7 ...
- Ad Spending On The Rise Globally
Research Brief, Jack Loechner - Friday, August 3, 2012
According to Nielsen's quarterly Global AdView Pulse report, spending on advertising ...
- U.S. Advertising To Lead Global Mobile Ad Spend
Online Media Daily, Laurie Sullivan - Wednesday, August 1, 2012
It's no easy task for North America to surpass Asia-Pacific, which suppor ...
- Online, Retail 'Distribution' Emerge As Strongest Global Ad Categories
MediaDailyNews, David Goetzl - Tuesday, July 24, 2012
A broad category, which includes retail and online shopping, saw the large ...
- GroupM Revises Ad Forecast Down To 5.1%
MediaDailyNews, Steve McClellan - Thursday, July 19, 2012
The continuing uncertain economic climate in both Europe and the U.S. h ...
- UK Advertisers Shifting More Spend To Tablets
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
In the UK, tablets took an 8% share of search spend ...
- Study: Many Marketers Missing Key Consumers
Marketing Daily, Aaron Baar - Tuesday, July 17, 2012
It's hard to believe, but in these times awash in data a ...