- Aggressive Marketing Spending on Branded Content
Research Brief, Jack Loechner - Thursday, December 27, 2012
According to a new survey, "The Spending Study: A Look at H ...
- Social Ad Spending Trending to Local Markets
Research Brief, Jack Loechner - Wednesday, December 26, 2012
According to the recent BIA/Kelsey forecast, U.S. social media ad revenues wi ...
- Ad Spend Up: JCPenney At Least Getting Ads Right
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Nielsen said the best-liked ads and integrations include Ancestry.com's spot featuring Ell ...
- Kantar: U.S. Advertising Spending Up 7.1% In Q3
MediaDailyNews, Wayne Friedman - Monday, December 17, 2012
Following earlier similar U.S. advertising reports, Kantar Media said total advertising spendi ...
- Holiday Surprise: U.S. Mobile Ad Spend Reaches $4 Billion
Mobile Marketing Daily, Steve Smith - Tuesday, December 18, 2012
Revising its previous forecasts considerably, eMarketer says U.S. mobile ad spend spik ...
- U.S. Mobile Search Ad Investments Growth Slower Than Native Formats
Online Media Daily, Laurie Sullivan - Monday, December 17, 2012
Spending on mobile search ads in the U.S. will jump 55% ...
- Nielsen: Ad Spend Up 7% In Q3
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2012
Heavy Olympic and political advertising in the third quarter contributed to substanti ...
- Online Video Up And Running
Research Brief, Jack Loechner - Thursday, December 13, 2012
According to a survey of 700 digital marketing and media professionals ...
- Global Online Ad Spend To Overtake Print By '15
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 4, 2012
2015 is the year when internet advertising spend will overtake combined newspap ...
- Tempur-Pedic Taps Carmichael Lynch
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
Bed manufacturer and marketer Tempur-Pedic International Inc. has selected Carmichael Lynch ...
- ZO, GroupM Predict Ad Spend Hits $574B By 2015
MediaDailyNews, Steve McClellan - Sunday, December 2, 2012
Top forecasters said Monday they expect modest ad-spending growth over the ne ...
- Analyst: Adland, Media Take Major Hit If 'Fiscal Cliff' Happens
MediaDailyNews, Steve McClellan - Friday, November 30, 2012
If the politician's "fiscal cliff" isn't addressed, Pivotal worries the fall cou ...
- Magna: Mobile Ads To Reach $24 Billion By 2017, 4% Of Spending
Mobile Marketing Daily, Steve Smith - Monday, December 3, 2012
Driven by an unprecedented embrace of the tablet format, Magna Global se ...
- Mobile Search Budgets Increasing 307% For Smartphones, 231% For Tablets
Online Media Daily, Laurie Sullivan - Wednesday, November 28, 2012
Search marketers spent 307% more of their budgets on smartphone ads a ...
- U.K. Marketers Rocket Digital Ad Budgets
Online Media Daily, Laurie Sullivan - Monday, November 26, 2012
U.K. marketers will increase spending by 14% to $8.8 billion for onli ...
- Warc Cuts Spending Forecast
Raw, Aaron Baar - Monday, November 26, 2012
With no Olympics, U.S. Election or other major event, the ad indust ...
- Online Marketing: What Auto Brands Can Teach
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
The automotive industry is a bellwether for online marketing trends and ...
- Real-Time Bidding Soars, Display Ads To Hit $15 Bil
Online Media Daily, Gavin O'Malley - Wednesday, November 14, 2012
To the dismay of resistant publishers and marketers, real-time bidding will accou ...
- Publicis Reports October Upswing, Cautious About Market Outlook
MediaDailyNews, Steve McClellan - Monday, November 12, 2012
Following a dismal September, which the holding company described as the wor ...
- UK Ad Spend Up With Cinema Leading The Way
Research Brief, Jack Loechner - Monday, November 12, 2012
According to data from the the AA/Warc Expenditure Report, UK advertising post ...
- Global Advertising Budgets Up 2.7%
MediaDailyNews, Wayne Friedman - Thursday, November 8, 2012
Nielsen Global AdView Pulse says for the first half of 2012, telecommunicatio ...
- Kantar: At Least $1 Billion Spend On Presidential Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 7, 2012
One billion dollars is the least amount that will be spent nationwi ...
- MDC Partners: Ad Spend, Revs Up
MediaDailyNews, Steve McClellan - Tuesday, November 6, 2012
MDC Partners reported a nearly 14% revenue gain for the third quart ...
- Obama Beats Romney In Online Political Ad Spend
Online Media Daily, Laurie Sullivan - Monday, November 5, 2012
Barack Obama consistently spent more money for online advertising, compared with Mi ...
- Study: TV Still Top Ad Buy, New Biz Agency Focus
MediaDailyNews, Steve McClellan - Friday, November 2, 2012
Advertising transactional services provider Strata concludes that more ad agencies and the ...
- New Tool Shows How Targeting Affects Political Ad Spend
Online Media Daily, Wendy Davis - Friday, November 2, 2012
Privacy company Abine released a tool this week that allows people ...
- National GOP And Dems Giving Up In Maine
Marketing Daily, Sarah Mahoney - Tuesday, October 30, 2012
Looks likes both the national Republicans and Democrats are giving up ...
- Facebook Faces Desktop 'Problem'
Online Media Daily, Mark Walsh - Friday, October 26, 2012
Facebook eased concerns about its ability to make money in mobile wh ...
- Holding Cos. Slow, Europe 'Difficult'
MediaDailyNews, Steve McClellan - Thursday, October 25, 2012
Feeling the effects of the sputtering global economy, holding company organic grow ...
- 'American Idol' Ad Time No Longer Top $$
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Fox's "American Idol" has fallen to No. 2 on Advertising Age's annu ...