- Retail Top Mobile Ad Category In 2012
Online Media Daily, Mark Walsh - Tuesday, March 12, 2013
Record election-year spending proved a boon to virtually all media last yea ...
- March Madness Ad Spend At $1Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 7, 2013
Between 2003 and 2012, the NCAA Division I men's basketball tournament generat ...
- Technology, Elections Boost OOH Spending
Marketing Daily, Aaron Baar - Tuesday, March 5, 2013
The top growth category for last year was government and political organization ...
- March-Adness: Spending Tops $1 Billion Mark
MediaDailyNews, David Goetzl - Tuesday, March 5, 2013
Ad dollars for March Madness topped the $1 billion mark for t ...
- Facebook Updates PMD Requirements
Online Media Daily, Mark Walsh - Monday, March 4, 2013
Facebook is once again accepting applications for its Preferred Marketing Developer (PM ...
- Domino's To Boost National Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 1, 2013
Domino's Pizza Inc. officials said domestic operators would shift their marketing spe ...
- The Limiting Numbers Behind Google's Future Growth Potential
SearchBlog, Laurie Sullivan - Friday, March 1, 2013
No matter how much Google improves search and the tools used ...
- CMOS Will More than Double Social Media Spending In Five Years
The Social Graf, Erik Sass - Wednesday, February 27, 2013
Social media's share of marketing budgets will more than double over t ...
- GSK Reevaluates Media Agency Roster
MediaDailyNews, Steve McClellan - Thursday, February 7, 2013
Pharmaceutical giant GlaxoSmithKline is re-evaluating its media agency roster, which could le ...
- Correction: DIgital Ad Spend Spot TV Numbers
Online Media Daily, Steve McClellan - Thursday, February 7, 2013
In a Feb. 6 Online Media Daily story titled "Digital Ad Spe ...
- Digital Ad Spend May Surpass Trad Media In Near Future
Online Media Daily, Steve McClellan - Tuesday, February 5, 2013
A new survey of ad agencies indicates that digital media may eclip ...
- Clarification: SQAD Tracks $20B In NetCosts
MediaDailyNews, Wayne Friedman - Monday, February 4, 2013
SQAD says the company tracks over $35 billion annually for all i ...
- SQAD Releases NetCosts Audit, Says It Represents Nearly Half Of All National TV Ad Spend
MediaDailyNews, Wayne Friedman - Friday, February 1, 2013
National TV media cost company SQAD says -- through an independent aud ...
- More Media Acquisitions Forecast For 2013
Online Media Daily, Laurie Sullivan - Thursday, January 31, 2013
The advertising industry should brace for more acquisitions similar to those se ...
- Telecom Sector Posts Top Ad Growth In 2012
MediaDailyNews, David Goetzl - Wednesday, January 30, 2013
Nielsen data shows the telecom sector saw the highest growth in glob ...
- Marketers To Boost Social Ad Spend In 2013
Online Media Daily, Mark Walsh - Tuesday, January 29, 2013
Social media has long been synonymous with "owned" or "earned" media ...
- Web, Cinema Ad Spend Up Across Globe
Around the Net In OMD Europe, Nina Lentini - Thursday, January 24, 2013
Although advertisers continue to spend the most on TV ads, spend ...
- Global Ad Spend Remains Strong, TV Dominates
MediaDailyNews, Wayne Friedman - Wednesday, January 23, 2013
Global advertising had a strong first nine months of 2012, with televisi ...
- Getting The Most From A Super Bowl Spend
Marketing Daily, Carrie Cummings - Sunday, January 20, 2013
Tim Calkins, clinical professor of marketing at The Kellogg School of Manageme ...
- Presidential TV Ad Spend Screen Nearly $3B
MediaDailyNews, Wayne Friedman - Thursday, January 17, 2013
TV stations maintained their high share of political advertising in 2012 ...
- Nielsen: Q3 Ad Spend Spiked By Olympics, Political, Auto Dollars
MediaDailyNews, Wayne Friedman - Wednesday, January 16, 2013
Strong revenues from the Summer Olympics, automobile, and U.S. political advertising help ...
- Strata Projects Ad Spending To Increase 3-5% In 2013
MediaDailyNews, Steve McClellan - Wednesday, January 16, 2013
Chicago-based advertising transactional services provider Strata projects that ad spending will increa ...
- More Print Ad Declines Coming
MediaDailyNews, Erik Sass - Tuesday, January 15, 2013
Last year was bad for print and this year won't be mu ...
- Dentsu Ad Spend Down
MediaDailyNews, Steve McClellan - Friday, January 11, 2013
Tokyo-based agency holding company Dentsu Inc. Friday reported a 2.5% decrease ...
- Killing 'Mobile' Advertising To Live Smarter Second Lives
MoBlog, Steve Smith - Monday, January 14, 2013
Deloitte predicts that 2013 will be the last year the industry lum ...
- Sonic Shifts Spending, Design
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
Sonic Drive-In says it is shifting its media-buying strategy to give i ...
- Sonic Shifts Spending, Design
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
Sonic Drive-In says it is shifting its media-buying strategy to give i ...
- Warc Lowers '13 Ad Spending Growth Projections
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Warc has reduced its projections for 2013 global advertising spending since i ...
- 20% Of Facebook Ad Spend Is For Mobile
Around the Net In OMD Europe, Nina Lentini - Tuesday, January 8, 2013
Smartphone and tablet devices account for 20.3% of Facebook ad spend despi ...
- Forecast: Solid Growth For Global Ad Spend
MediaDailyNews, Wayne Friedman - Friday, December 28, 2012
Media advertising spending grew 5.4% to just under $519 billion in 20 ...