- Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
MediaDailyNews, Joe Mandese - Thursday, May 23, 2013
Demand for network TV advertising, which had been lagging so far th ...
- Networks Continue To Watch Ad Dollars And Ratings Decline
Around the Net In Media, Phyllis Fine - Tuesday, May 14, 2013
How important are this week’s upfronts to the Big 4 networks? Ver ...
- Updated: Digital OOH Begins To Accelerate, Place-Based Nets Continue To Dominate
MediaDailyNews, Joe Mandese - Friday, May 10, 2013
The once ultra hot digital out-of-home ad marketplace continued to decelerate th ...
- Home Depot Ramps Up Mobile Spend
Online Media Daily, Mark Walsh - Thursday, May 9, 2013
Home Depot is ramping up spending on mobile video, increasing its investme ...
- Mobile Marketing Spend Hits $6.7B In 2012, Forecasts Soar
Online Media Daily, Mark Walsh - Thursday, May 9, 2013
The mobile marketing ecosystem generated $139 billion in additional sales within t ...
- Smartphones and Tablets Driving Retail and E-Commerce Clicks
Research Brief, Jack Loechner - Thursday, May 2, 2013
According to The Search Agency State of Paid Search Report, total sear ...
- Social Media Marketing Spend To Double+ By '17
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 30, 2013
New forecasts suggest that social media marketing spend in Europe will rea ...
- NewFronts 2013: Will Money Shift To Web?
Online Media Daily, Gavin O'Malley - Tuesday, April 30, 2013
Throwing cold water on this year's Digital Content NewFronts, some analysts dou ...
- Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV
MediaDailyNews, Joe Mandese, Steve McClellan - Monday, April 29, 2013
Just as planning -- and some buying -- begins in earnest f ...
- 2012 Ad Spend Up Worldwide, Nielsen Finds
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
In 2012, a year that saw increases in ad spend for ...
- Discovering A Valuable Digital Audience Segment
Research Brief, Jack Loechner - Friday, April 26, 2013
According to Turn, Inc., as brands and agencies work with technology provide ...
- Relevant Search Ads Driving Down Costs Per Click
SearchBlog, Laurie Sullivan - Wednesday, April 24, 2013
Advertisers pay less per click these days, although many continue to inve ...
- Most Will Boost Online Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
Most online marketers in 2013 are evenly splitting their digital spending betwe ...
- Mobile Madness Lifts Mobile Ad Market
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
A surge in advertising around March Madness helped lead a mobile ...
- Marketers Project Brand Ad Spend To Outpace Direct Response
Online Media Daily, Gavin O'Malley - Thursday, April 18, 2013
More than ever, marketers are embracing digital channels for brand building a ...
- Global Product-Placement Deals Rise, U.S. Ad Spend Up 11%
MediaDailyNews, Wayne Friedman - Tuesday, April 16, 2013
Worldwide product placement deals continue to climb. Advertising spending on product placeme ...
- Online Ad Spending Up 15% To $37 Billion In 2012
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Internet ad spending in the U.S. grew 15% last year to $36 ...
- CPG Ad Revs Show Uptick, But Lag Other Verticals
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Consumer goods advertisers are typically considered more conservative than those in oth ...
- Smartphones, Tablets Push Mobile Ad Spend Up 148%
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 10, 2013
Spending on mobile advertising in the UK has more than doubled ...
- Ad Spend Forecast Down Even More
Marketing Daily, Aaron Baar - Thursday, April 11, 2013
According to marketing intelligence company Warc, global ad spending (based on ...
- Global Ad Spend Hit $557 Billion In 2012
MediaDailyNews, David Goetzl - Wednesday, April 10, 2013
Gobal ad spending increased 3.2% to $557 billion last year, propelled ...
- Nickelodeon Sees Slight Uptick; Kids Cable Hit By Lower Ad Spend
MediaDailyNews, Wayne Friedman - Monday, April 8, 2013
Although Nickelodeon ratings have stabilized, the kids cable sector has been h ...
- Facebook, Twitter Entry Sparks Mobile Ad Spend Explosion To $7.29 Billion This Year
MoBlog, Steve Smith - Thursday, April 4, 2013
The ambitious and apparently successful entrance of both Facebook and Twitter in ...
- GroupM: Internet Ad Spend Breaks Into 12 Figures
Online Media Daily, Joe Mandese - Wednesday, March 27, 2013
Internet ad spending hit $99 billion in 2012, just shy of t ...
- Twitter Ad Spend Forecast To Hit $1 Billion In 2014
Online Media Daily, Gavin O'Malley - Wednesday, March 27, 2013
Twitter is estimated to increase ad spending this year and next ...
- Initial 2013 Broadcast Spending Reflects Tough Comps With 2012, Digital Continues To Expand Share Of Agency Budgets
MediaDailyNews, Joe Mandese - Monday, March 25, 2013
U.S. ad spending expanded 4% during the first two months of 20 ...
- TV, Twitter Share A Ratings Relationship
MediaDailyNews, Wayne Friedman - Wednesday, March 20, 2013
TV-related social media activity does have a relationship to TV ratings. B ...
- TV Ads Play A Role In Good Vibes
TVBlog, David Goetzl - Thursday, March 21, 2013
The debate over how much national TV advertising can help a marketer ...
- 2012 Restaurant Ad Spend Rises 4%
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 18, 2013
The restaurant industry's spending for advertising has outpaced the average for a ...
- Honda Dispenses With Entrees, Goes A La Carte
Raw, Karl Greenberg - Monday, March 18, 2013
There's a restaurant in New York called Little Dishes (actually it we ...