- Three Years of OOH Advertising Growth Continues
Research Brief, Jack Loechner - Monday, September 2, 2013
According to the Outdoor Advertising Association of America (OAAA), out of ho ...
- World TV Ad Spend Dips, But Forecast To Hit $219B In 2018
MediaDailyNews, Wayne Friedman - Thursday, August 29, 2013
Worldwide TV ad spending will have slower growth this year versus 20 ...
- A Billion Here, A Billion There: Mobile Spend Forecast Upgraded
MoBlog, Steve Smith - Thursday, August 22, 2013
eMarketer has revised its mobile ad spend projections upward for 2013 ...
- Jumptap Acquisition Adds to Rough Beginnings for YuMe, Tremor Video
Around the Net in Video, P.J. Bednarski - Thursday, August 15, 2013
Wall Street is resisting ad tech stocks, for whatever reason. When Millenni ...
- Publicom Could Cause Major Media Wealth Re-Distribution
Mediapsssst, Staff Report - Friday, August 9, 2013
The Publicom merger could sharply reduce media price inflation and cut $ ...
- Global Ad Spending Grows Only Moderately
Marketing Daily, Tanya Gazdik - Friday, August 2, 2013
Global ad spending grew only moderately on a year-over-year basis, and 20 ...
- Internet Ad Spending Up Globally, But TV Still King
Online Media Daily, Mark Walsh - Thursday, July 25, 2013
Spending on online display advertising rose 26.3% globally in the first quart ...
- YieldMetrics Rebrands To Adomic, Reflects Rising RTB Ad Spending
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
YieldMetrics will rebrand to Adomic next week, emphasizing the company's focus ...
- Broadcast TV, Local Cable Ad Spend Up Double Digits
MediaDailyNews, Wayne Friedman - Friday, July 19, 2013
Broadcast TV advertising spending rocketed up by strong double-digit percentages in t ...
- Traditional Media Ad Spend Dynamics In First Quarter
Research Brief, Jack Loechner - Monday, July 15, 2013
According to data from Kantar Media, total traditional advertising expenditures in t ...
- It Can Only Get Better
Research Brief, Jack Loechner - Monday, July 8, 2013
Jon Swallen, Chief Research Officer at Kantar Media North America, says ". ...
- U.S. Ad Spend Holds, Cable And Spanish-Language TV Rise
MediaDailyNews, Wayne Friedman - Tuesday, June 25, 2013
U.S. advertising spending in the first quarter of 2013 was virtually t ...
- Digital Ad Spend Rising, Twitter Up 95%
Online Media Daily, David Goetzl - Friday, June 21, 2013
Ad spending soared at Twitter and YouTube in May, while dropping slight ...
- Forecast: Digital Media To Drive UK Ad Spend Up
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 19, 2013
Almost GBP400 million in print advertising is forecast to be lost fr ...
- Cable Upfront Begins, Final Take Projected At $9.8B
MediaDailyNews, Wayne Friedman - Wednesday, June 19, 2013
Following most of the broadcast upfront deal-making, many cable networks are doi ...
- UK Ad Spend Forecast To Hit $20B
MediaDailyNews, Steve McClellan - Wednesday, June 19, 2013
The pace of ad spending in the UK is picking up. Measur ...
- Out-of-Home Tops 11% Of Global Digital Ad Spend
MediaDailyNews, Joe Mandese - Thursday, June 20, 2013
Digital out-of-home media, including place-based video networks, are one of the fastest-growi ...
- Industry Is Expanding In Advertising, Social
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2013
Retailers are planning to spend big on more stores, digital technology a ...
- Mother Knows Best: TV Still Dominates Online In Senior Market
Marketing Daily, Francie Gordon - Wednesday, June 19, 2013
The senior age group is now, for the first time, the large ...
- Ad Spend Forecast Glum: Trad Media Down, Cable, Digital Up
MediaDailyNews, Steve McClellan - Friday, June 14, 2013
Growth prospects for U.S. ad spending this year haven't been all th ...
- BrightRoll, Google Battle For Video Ad Supremacy
Online Media Daily, Gavin O'Malley - Friday, June 14, 2013
The video ad marketplace continues to resemble the story of David a ...
- Adform: Mobile RTB Spend In Europe Up 275%
Real-Time Daily, Tyler Loechner - Friday, June 14, 2013
Mobile real-time bidding (RTB) spend in Europe increased 275% during the fir ...
- Mobile Ads Forecast To Rival Desktop, Metrics Key
Online Media Daily, Mark Walsh - Wednesday, June 12, 2013
Mobile ad spending will jump from an estimated $7.7 billion this ye ...
- Local Mobile Spend Varies Widely, Biggest Markets On Track To Earn $100 Million
Online Media Daily, Gavin O'Malley - Tuesday, June 11, 2013
Local mobile advertising is on track to double this year, but t ...
- Location Key: Too Many Digital Ads Lack Viewability
Online Media Daily, Steve McClellan - Monday, June 10, 2013
Just over half (54%) of digital ads are "not in view" ...
- One-Third Of Americans Own A Tablet
Online Media Daily, Mark Walsh - Monday, June 10, 2013
More than a third (34%) of U.S. adults now own a tabl ...
- Global Media Spend Forecast To Hit $2 Trillion In 2017
Online Media Daily, Wayne Friedman - Thursday, June 6, 2013
Worldwide media and entertainment revenues will continue to grow at a rap ...
- Upscale Hispanics Increase Size, Spending Power
MediaDailyNews, Steve McClellan - Wednesday, June 5, 2013
The "upscale" portion of the U.S. Hispanic consumer segment is growing ...
- Online Video Trumps TV In Engagement, Ad Shifts
MediaDailyNews, Wayne Friedman - Wednesday, June 5, 2013
Some worldwide traditional TV ad spending -- as well as display advertisi ...
- Online Ad Spend Is Up 16% From Year Ago
Around the Net In OMD Europe, Nina Lentini - Monday, June 3, 2013
Publishers like to squabble over tactics like display versus native advertising, b ...