- 2013: The Year In Review And A Look Ahead For Mobile
Mobile Marketing Daily, Anna Bager - Monday, December 16, 2013
Social media found its monetization paths in 2013, while both ad creati ...
- Mary Meeker Is Right/Mary Meeker Is Wrong
Online Spin, Maarten Albarda - Monday, December 16, 2013
In my daily practice, I interact with many Fortune 500 Companies fr ...
- Traditional Ad Supremacy Wanes, Marketers Give Greater Attention To Digital Ad Spend
Online Media Daily, Gavin O'Malley - Thursday, December 12, 2013
While traditional marketing is expected to keep its edge in 2014, n ...
- Wha'ja Get For Your Ad Money? Visitor Share!
Research Brief, Jack Loechner - Wednesday, December 11, 2013
Kantar Media Ad Intelligence, and location-driven Placed, collaborated on an innovative analys ...
- GroupM Downgrades 2014 Spending Forecast
MAD, Steve McClellan - Sunday, December 8, 2013
Spending in the U.S. will get a little bump from Olympic Advertiser ...
- ZO: Mobile Will Drive Near-Term Ad Spend Growth
MAD, Steve McClellan - Sunday, December 8, 2013
The agency also identified a handful of "youthful" markets where spending wi ...
- Media Spend Up Across The Board
MediaDailyNews, Wayne Friedman - Monday, November 25, 2013
Media spending was moderately up in October, with digital and TV spendi ...
- eMarketer Ups Programmatic Projections Again, Will Reach $9B By 2017 In U.S.
Real-Time Daily, Tyler Loechner - Tuesday, November 26, 2013
Three months after revising its real-time bidding (RTB) projections, eMarketer is ...
- Horizon Launches Cadence, Video Optimization Platform
Online Media Daily, Gavin O'Malley - Thursday, November 21, 2013
How did Horizon Media spend its multimillion-dollar R&D budget this year? ...
- Programmatic Buying Steps Up for Premium Players
Around the Net in Video, P.J. Bednarski - Monday, November 18, 2013
Programmatic buying has taken off at Hulu and YouTube. And NBC ...
- Global Ad Spend Gains Driven by Digital, Europe Falters
Around the Net In OMD Europe, Tanya Gazdik - Friday, November 15, 2013
Global advertising expenditures have seen robust growth in the first half ...
- Cinema Ads Boast Higher ROI Than TV
MediaDailyNews, Erik Sass - Tuesday, November 5, 2013
Cinema advertising companies are continuing their long-term campaign to woo advertising dolla ...
- Nielsen: Big Ad Spenders Keep Wallets In Pockets
Marketing Daily, Karl Greenberg - Tuesday, October 29, 2013
Worldwide, companies are increasing spend as markets recover from the recession. Expenditur ...
- Global Ad Spend For Automotive Dips, Industry/Services Rises
MediaDailyNews, Wayne Friedman - Tuesday, October 29, 2013
Two of the worldwide largest media spenders -- automotive and financial ...
- Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
Worldwide TV advertising spending grew modestly -- low-single-digit percentage gains -- ...
- Big Media Companies To See Key Revs Rise Alongside Ad Gains
MediaDailyNews, Wayne Friedman - Friday, October 18, 2013
Major TV-centric media companies will see continued lower share exposure to nation ...
- Study: Facebook Delivering 152% ROI For Retailers In 2013
Online Media Daily, Mark Walsh - Wednesday, October 16, 2013
A new study suggests that retailers can use the social network ...
- Nielsen: Marketers Increase Global Ad Spend
Marketing Daily, Tanya Gazdik - Tuesday, October 15, 2013
Marketers continue to gradually increase their global ad spending, as expenditures gr ...
- Global Ad Spend Up, Latin America Performs Best
MediaDailyNews, Wayne Friedman - Tuesday, October 15, 2013
Global ad spending gained 3.5% in the second quarter of this yea ...
- Strong Ad Spend Growth Forecast Worldwide
Research Brief, Jack Loechner - Tuesday, October 8, 2013
According to the latest Advertising Expenditure Forecasts from ZenithOptimedia, the global advertisi ...
- Mobile Will Supply More Than A Third Of Ad Growth This Year
Mobile Marketing Daily, Steve Smith - Monday, September 30, 2013
The share of global ad expenditures going to smartphone and tablet platfor ...
- Advertisers Are People Too
MAD, Brian Wieser - Friday, September 27, 2013
While consumer trends are worth assessing in a general and very long-te ...
- Amid New Federal Ad Tax Threat, ANA Calls On Members To Call On Congress
MediaDailyNews, Joe Mandese - Friday, September 27, 2013
The Association of National Advertisers is calling on its members to ca ...
- EU Ad Spend On Display RTB Rose 92% In Q2
Real-Time Daily, Tyler Loechner - Thursday, September 26, 2013
European advertisers increased ad spend on online display real-time bidding (RTB) ...
- A New Era at the Advertising Research Foundation
MediaDailyNews, Gayle Fuguitt - Wednesday, September 25, 2013
The consumer is in charge - we know that. What's news tod ...
- U.S. Media Spend: Cable TV, Digital, Mags Record Upswing
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
U.S. media spending slipped a bit in August, but is up f ...
- Netmining: US Media Spend On FBX Up 42%, International Up 195%
Real-Time Daily, Tyler Loechner - Monday, September 16, 2013
Netmining has released an infographic comparing Facebook Exchange (FBX) data from ...
- CMOs See Traditional Media Ad Spend Falling
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2013
Spending on traditional advertising -- meaning media advertising that does not u ...
- TV Ad Spend Up, National Radio Also Rises
MediaDailyNews, Wayne Friedman - Monday, September 9, 2013
Thanks to higher TV spending, total U.S. advertising expenditures perked up so ...
- Slowing Chinese Economy Still Driving Double-Digit Ad Growth
MAD, Steve McClellan - Thursday, September 5, 2013
The Chinese economy may be slowing a bit, but it is sti ...