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Global Ad Spend Gains Driven by Digital, Europe Falters

  • ClickZ, Friday, November 15, 2013 4 AM
Global advertising expenditures have seen robust growth in the first half of 2013, compared to a year ago.  Despite the continued effects of the European economic crisis and a 6% decrease in spend there, Latin America saw an impressive upswing at 13.1%. Europe wasn't a total loss, as marketers in Norway, Switzerland and Greece increased their budgets.

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