- Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
MediaDailyNews, Joe Mandese - Friday, April 25, 2014
Citing "an improved economic outlook in the U.S.," as well as t ...
- P&G Ad Spend To Decrease Again As Focus Shifts From TV To Digital
Around the Net In MAD London, Sean Hargrave - Thursday, April 24, 2014
Effectiveness will be increased, but marketing budget will be reduced in 201 ...
- Smartphone Owners Span Age Groups, Majority Of 55+ Own One
Mobile Marketing Daily, Mark Walsh - Tuesday, April 22, 2014
For years, marketers seeking to boost mobile ad spending touted the smartpho ...
- Internet Ad Revenues Up 17% Last Year
Research Brief, Jack Loechner - Wednesday, April 23, 2014
Randall Rothenberg, President and CEO, IAB says "The news that interactive h ...
- Online Video Ads Out-Price TV Spots
MediaDailyNews, Wayne Friedman - Monday, April 21, 2014
For 2013, the average online video ad was about double the pri ...
- TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%
MediaDailyNews, Joe Mandese - Monday, April 21, 2014
Digital media may have the fastest organic growth rates, but it w ...
- Location-Based Mobile Ads To Reach $4.5 Billion This Year
Mobile Marketing Daily, Mark Walsh - Thursday, April 10, 2014
Spending on location-targeted mobile ads will increase 55% from $2.9 billion ...
- ZenithOptimedia Upgrades 2014 Spending Forecast
MAD, Steve McClellan - Monday, April 7, 2014
The agency cited stronger than predicted growth in the Americas and As ...
- Finally, World Ad Economy Returns To Pre-Recession Ad Expansion: Mobile To Leapfrog Radio, Mags, Outdoor
MediaDailyNews, Luke Paul Mandese - Monday, April 7, 2014
Ending one of the worst lags in the recorded history of glob ...
- Global Digital Ad Spend Estimated To Rise Nearly 15%
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2014
Marketers will spend an estimated $137.5 billion this year on global advertisi ...
- Carat Boosts '14 Ad Outlook: Cites Digital's Dominance, Says Western Europe Near Bottoming Out
MAD, Joe Mandese - Thursday, March 27, 2014
In the first update so far this year from a major agen ...
- Ad Spend Flat In 2013, But Cable TV Spend Rises
MediaDailyNews, Wayne Friedman - Tuesday, March 25, 2014
U.S. advertising spending barely inched up in 2013 over the previous ye ...
- LGBT Print Media Spending Rose In 2013
MediaDailyNews, Erik Sass - Wednesday, March 19, 2014
The print editions of mainstream newspapers and magazines might not be fari ...
- Study: Digital Ad Spend Will Surpass TV's Ad Take By 2018
Around the Net In Media, Phyllis Fine - Thursday, March 13, 2014
By 2018, digital ad spend will overtake television, the one medium that's that&rsquo ...
- Mobile Ad Spend To Surpass Newspapers In UK, Then TV
MediaDailyNews, Erik Sass - Tuesday, March 11, 2014
The newest advertising medium is about to overtake the oldest, at lea ...
- 90% Of Trading Desks Buy Mobile Inventory Via Automation, Ad Spend Set To Double
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
The multi-year "year of mobile" has spilled into 2014, and marketers a ...
- IAB Issues Mobile Video Ad Guide
Mobile Marketing Daily, Mark Walsh - Tuesday, February 11, 2014
With mobile video consumption on the rise, the Interactive Advertising Bureau h ...
- Who Let The Dogs In?
Mediapsssst, Richard Whitman - Tuesday, January 28, 2014
At one ad agency, employee-owned mutts get their own office. Jeez ...
- U.S. Online Spending Estimated At $46.5B In '13, Mobile Search Surges
MediaDailyNews, Mark Walsh - Thursday, January 23, 2014
Global online advertising spending increased 10.2% to $28 billion in the thi ...
- Asia Dominates Global Ad Spending
Marketing Daily, Tanya Gazdik - Wednesday, January 22, 2014
Global advertising spending rose in the third quarter of 2013 year-over-year, accordi ...
- Global Ad Spend Records Upticks For Most Of 2013
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Global advertising spending continues to cautiously grow -- now estimated to ...
- Mobile Ad Spend Forecast To Hit $18B Worldwide
Mobile Marketing Daily, Mark Walsh - Tuesday, January 21, 2014
Mobile advertising worldwide will grow 38% from an estimated $13.1 billion ...
- Mobile Ad Spend To Reach $18 Billion This Year, $42 Billion By 2017
Mobile Marketing Daily, Steve Smith - Tuesday, January 21, 2014
While supply will continue to outpace demand, mobile advertising spend will gr ...
- What Won't Happen In Mobile This Year
Mobile Marketing Daily, Mark Walsh - Monday, January 13, 2014
By now, we've seen a slew of predictions of what will happ ...
- Social Media Ad Spending Growing Steadily
The Social Graf, Erik Sass - Tuesday, January 7, 2014
Social media advertising spending will continue increasing at a steady pace ov ...
- Maurice Levy Reports Fourth-Quarter Ad Spending 'Softness'
MAD, Steve McClellan - Friday, January 3, 2014
In an interview with CNBC, the Publicis Groupe CEO said advertisers he ...
- Cable TV, Digital Record Biggest Media Spend
MediaDailyNews, Wayne Friedman - Friday, December 20, 2013
November witnessed a 4% hike in overall media spending -- with cab ...
- Facebook Becomes No. 2 Digital Ad Seller, Google Still Reigns
Online Media Daily, Mark Walsh - Thursday, December 19, 2013
Fueled by its push into mobile advertising, Facebook this year will accou ...
- What TV Shows Can Do With Insights From The Online Conversation
MediaDailyNews, Sasha Jorgensen - Wednesday, December 18, 2013
As time-shifting and on-demand content have fragmented audiences, making it difficult ...
- U.S. Ad Spend Dips To $34 Billion, TV Down 6% Overall
MediaDailyNews, Wayne Friedman - Monday, December 16, 2013
Pitted against unfavorable comparisons to third-quarter 2012, which witnessed the Olympics a ...