- Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2
MediaDailyNews, Joe Mandese - Thursday, July 24, 2014
Data from what is the best composite view yet of Madison Avenue ...
- Buyer Beware: Political Advertising And Local Media in 2014
MAD, Daniel Elu - Tuesday, July 22, 2014
Brace yourself, as we enter the 2014 mid-term election cycle, for t ...
- SMG Is Recma's Global Network Billings King For 2013
MAD, Larissa Faw - Thursday, July 17, 2014
Starcom MediaVest Group (SMG) is the No. 1 ranked global media netwo ...
- Global Ad Growth Poised To Double, Digital's Expansion Begins To Ebb
MediaDailyNews, Joe Mandese - Wednesday, July 9, 2014
Thanks to some quadrennial effects -- especially the World Cup and t ...
- With Help From World Cup, Dentsu Reports 4% Spending Bump For June
MAD, Steve McClellan - Monday, July 7, 2014
Overall, client ad spending was up 4.2% for the month versus ...
- Mobile Surge To Boost Total U.S. Ad Spending 5% This Year
Mobile Marketing Daily, Mark Walsh - Wednesday, July 2, 2014
Steep growth in mobile advertising will help push total U.S. ad spendi ...
- How Telecom Companies Advertise In Their Own Medium
MoBlog, Mark Walsh - Friday, June 27, 2014
New research released today by mobile ad network Millennial Media shows th ...
- U.S. Ad Spend Hits $35B In Q1
MediaDailyNews, Wayne Friedman - Monday, June 23, 2014
Winter Olympics ad spending helped push up overall U.S. advertising nearly ...
- Entertainment and Media Pushing Digitalization
Research Brief, Jack Loechner - Thursday, June 19, 2014
In 2018, 33% of total advertising revenue is forecast to be digita ...
- Magna Downgrades (Slightly) Its 2014 Ad Growth Forecast
MAD, Steve McClellan - Monday, June 16, 2014
Worldwide ad revenues will grow 6.4% to $516 billion -- down fr ...
- Global Ad Revs Expected To Hit $516B In 2014
MediaDailyNews, Wayne Friedman - Monday, June 16, 2014
Global advertising revenues are still on pace to pull in their be ...
- Pivotal Research Sharply Upgrades 2014 U.S. Ad Growth Forecast
MAD, Steve McClellan - Friday, June 13, 2014
Senior analyst Brian Wieser believes U.S. ad growth will now reach ...
- RTB Spend In EU Up 15% QoQ, Mobile Up 433% YoY
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
One out of every four marketers in Europe may have never hea ...
- Mobile Programmatic Spend Explodes On AppNexus, Up 500% YoY
Real-Time Daily, Tyler Loechner - Thursday, June 5, 2014
The shift to mobile -- and a marketer's willingness to spend ...
- Procter's Programmatic Gamble
RTBlog, Tyler Loechner - Thursday, June 5, 2014
"Advertising Age" reported yesterday afternoon that Procter & Gamble wants to b ...
- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- Meeker Report Spotlights Mobile Growth
Mobile Marketing Daily, Mark Walsh - Wednesday, May 28, 2014
The Meeker Internet report estimates that mobile accounts for 20% of ti ...
- Will The FCC's Revised Net Neutrality Proposal Kill The Online Ad Industry?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 23, 2014
When it comes to online advertising, speed matters. While it dramatically affec ...
- Local Brands Adopting Programmatic, Financial Sector Spends Big In Q1
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
Local brands are rapidly making use of programmatic ad buying and ha ...
- Marketers 'Taking Programmatic In-House' Gets Real
RTBlog, Tyler Loechner - Thursday, May 22, 2014
The majority of spend on demand-side platforms (DSPs) continues to come throu ...
- Nearly $18B In Digital Ad Budgets Forecast To Be Earmarked For Mobile
Mobile Marketing Daily, Mark Walsh - Tuesday, May 20, 2014
Just over one-third of the $50 billion in projected U.S. digital ...
- Marketers To Spend $20.5B On Branding
SearchBlog, Laurie Sullivan - Tuesday, May 20, 2014
Search trends, keyword patterns and data points have cultural nuances and consum ...
- When Old Marketing Terms Hurt New Marketing Strategies
Online Spin, Maarten Albarda - Monday, May 19, 2014
I recently wrote about terminology I wanted to rid the industry o ...
- Half Of Agencies Plan To Spend 60% Programmatically By 2015
Around the Net in Real-Time, Tyler Loechner - Thursday, May 15, 2014
Forbes, citing a new AdExchanger report, has reported that "the majority ...
- Programmatic To Account For 20% Of TV Ad Spend By 2018
RTBlog, Tyler Loechner - Friday, May 16, 2014
What real-time bidding (RTB) was to online display advertising in 2013, programmat ...
- Nielsen Says TV Still Leading In Viewership, Ad Spend
Marketing Daily, Karl Greenberg - Monday, May 12, 2014
And while it's on the rise, video viewing on a multimedia devi ...
- National Advertisers Forecast To Spend More On Local Media Than Local Marketers
MediaDailyNews, Wayne Friedman - Monday, May 12, 2014
National advertisers' spending on local media will grow at a faster ra ...
- Upfront Forecast: Broadcast Will Dip, Cable Will Rise 5%
MediaDailyNews, Wayne Friedman - Tuesday, April 29, 2014
JP Morgan Equity Research believes, according to media buyers, that broadcast netwo ...
- UK Ad Spend To Hit GBP20bn in 2015
Around the Net In MAD London, Sean Hargrave - Monday, April 28, 2014
UK ad spend will hit GBP20bn next year, largely through brands increasi ...
- Ad Execs: Digital Video Predicted To Rival TV In Ad Importance
Online Video Daily, Gavin O'Malley - Monday, April 28, 2014
Within three to five years, new research suggests, a majority of bra ...