Around the Net
Half Of Agencies Plan To Spend 60% Programmatically By 2015
- Forbes, Thursday, May 15, 2014 12:04 PM
Forbes, citing a new AdExchanger report, has reported that “the majority of marketers are [currently] managing at least 20% of their ad spend programmatically.” However, “almost two-thirds plan to spend double that much this way over the next 12 months.”
The post continues: “[A] quarter of marketers plan to spend at least 80% of their budgets programmatically” in the next 12 months.
Almost half of agencies are planning for programmatic buying to account for 60% of their budget by 2015, per the report.
