- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
The fastest-growing segment of media-buying isn't a medium, but a way ...
- Programmatic Beating Its Already Lofty Spend Estimates
RTBlog, Tyler Loechner - Monday, September 29, 2014
The big news out this morning in the programmatic space -- oth ...
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
Global ad spending is back on a healthy expansion track, and mu ...
- Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A fundamental change has taken place in the last 12 months ...
- Nexage Sees Mobile Programmatic Spend Increase 227% YoY
Real-Time Daily, Tyler Loechner - Thursday, September 18, 2014
Mobile ad exchange Nexage on Thursday announced that programatic spend through i ...
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Social Media & Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A new forecast suggests that ad spending on Facebook is outpacing t ...
- Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2014
A slow-moving U.S. advertising market only inched up 0.7% in the seco ...
- CPG Brands Adopting Programmatic, Now Second Behind Retail
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
While Retail companies continue to be the biggest spenders in the programmat ...
- TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
With the midterm elections on the horizon, political marketers are preparing ...
- Kenshoo Buys Adquant To Boost Social, Mobile Ad Tools
Social Media & Marketing Daily, Mark Walsh - Tuesday, September 16, 2014
Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant ...
- Digital Ad Spend Will Surpass TV By 2017
MAD, Steve McClellan - Monday, September 15, 2014
It's happening already in some major ad economies. But while ad executiv ...
- Programmatic Now 60% Of Brand Video Spending, Study Finds
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Programmatic video has truly taken hold -- so much so that ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
RTBlog, Tyler Loechner - Wednesday, September 10, 2014
Advertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Social Spend to Double In Five Years, Impact Still Unclear
The Social Graf, Erik Sass - Monday, September 8, 2014
Chief marketing officers plan to devote 21.4% of their total marketing budge ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- Social Ad Spend Lifts Sales For Marketers
Social Media & Marketing Daily, Gavin O'Malley - Thursday, September 4, 2014
How important is paid media to a marketer's overall social strategy? Markete ...
- Local Media Spend To Hit $140.7 Billion Next Year
MediaDailyNews, Mark Walsh - Wednesday, September 3, 2014
Local media spending will increase only about 2% to $140.7 billion ...
- Ad Market Tracker SMI Taps Nielsen's Grunther To Head Media Ops
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
Madison Avenue ad spending market tracker Standard Media Index is staffing ...
- Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
MediaDailyNews, Joe Mandese - Tuesday, August 26, 2014
Despite an apparent slowdown in the expansion of the advertising economy ...
- Global TV Ad Spend Rises, Despite National Differences
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Global TV advertising spending will slightly improve this year versus a ye ...
- Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
MediaDailyNews, Joe Mandese - Thursday, August 21, 2014
In another telling signal that the global ad expansion may be runni ...
- Can Marketers Be Hot On Social But Not Mobile?
MoBlog, Mark Walsh - Wednesday, August 20, 2014
The mobile banner has long been a subject of scorn, annoying use ...
- La Quinta Not Buying Mobile Ad Gap Meme
MoBlog, Mark Walsh - Tuesday, August 19, 2014
Mobile's slice of ad spend is likely to grow over time, b ...
- Global Ad Spend Will Finally Exceed Pre-Crisis Peak In 2015, GroupM Forecasts
MAD, Steve McClellan - Thursday, August 14, 2014
In its latest forecast, the WPP media arm projects a 4.5% ga ...
- Sprinklr Acquires TBG Digital, Ups Media Profile
Social Media & Marketing Daily, Gavin O'Malley - Thursday, August 14, 2014
Continuing its acquisition tear, Sprinklr has agreed to buy social marketing veter ...
- Dentsu Billings Surge 17% In July As The Firm Expands Holdings On Two Continents
MAD, Steve McClellan - Friday, August 8, 2014
Interactive ad spending was the single biggest gainer for the month, ...
- Horizon Media Signs On To Standard Media Index
MAD, Larissa Faw - Friday, August 8, 2014
SMI now captures 80% of total U.S. agency spend, coming exclusively fr ...
- Social Ad Spend To Pass $11 Billion By 2017
The Social Graf, Erik Sass - Wednesday, August 6, 2014
U.S. social media advertising revenues will exceed $11 billion in 2017, almo ...
- Global Ad Growth Up 6%, BRIC Leads Expansion
MediaDailyNews, Wayne Friedman - Wednesday, July 30, 2014
Worldwide advertising growth will continue to move modestly higher this year, ...
- BRIC Cements Big Global Ad Increase This Year
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
The global average forecast is based on nation-by-nation weighted spend reported fr ...