- Programmatic Traders Getting Social
RTBlog, Tyler Loechner - Friday, February 13, 2015
Machine-based ad trading is leading to fewer human interactions, but that hasn ...
- Coca-Cola Increases Marketing Spend As Growth Returns
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Coca-Cola's Q4 and final 2014 results were slightly ahead of expectations a ...
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
Global advertising spending will slow up in 2015 to a 5.1% grow ...
- Digital Up, TV Dips In Q4 Media Spend
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
A marked slowdown in the last quarter of 2014 occurred in t ...
- Fast-Food Ads Fared Well Among Millennials Last Year
Marketing Daily, Karl Greenberg - Monday, January 19, 2015
Food ads represented 8 of the 10 top ads among African-Americans, ...
- Nike Ups Spending On Digital; Future Orders Weaken
Marketing Daily, Sarah Mahoney - Friday, December 19, 2014
Observers were mostly positive, and Deutsche Bank reiterated its "Buy" recommendation, bas ...
- AmEx Taking Its Programmatic Goal Seriously
RTBlog, Tyler Loechner - Friday, December 19, 2014
Earlier this year, American Express set a theoretical goal of shifting 10 ...
- Auto Ads, Holidays Dominate November's Programmatic Cost Index
Real-Time Daily, Tyler Loechner - Friday, December 12, 2014
Travel typically dominates when it comes to the most expensive segments ...
- CMO Council, Nielsen Find Marketers Love Digital, Want ROI
Marketing Daily, Karl Greenberg - Tuesday, December 9, 2014
The CMO Council's survey, with Nielsen assisting, finds marketers are running 3 ...
- U.S. Share Of Global Ad Spend Falls To Less Than A Third
MediaDailyNews, Laurie Sullivan - Wednesday, December 10, 2014
On the heels of this week's big agency forecast updates, ad mark ...
- TV's Share Of Global Ad Spend Has Peaked
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Television's share of the global advertising market has peaked in 2014 ...
- On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud
RTBlog, Tyler Loechner - Tuesday, December 9, 2014
A new report from the Association of National Advertisers and White O ...
- Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts
MAD, Larissa Faw - Sunday, December 7, 2014
Global ad spend is projected to grow 4.9% to $545 billion ...
- GroupM Forecasts 2015 Global Ad Spend Growth Of 4.9% To $538 Billion
MAD, Steve McClellan - Monday, December 8, 2014
The WPP company also estimates that 2014 growth will be 3.9%, ...
- Programmatic Ad Spend In Europe Increases 16% Quarter-Over-Quarter
Real-Time Daily, Tyler Loechner - Friday, December 5, 2014
Advertisers in Europe continue to adopt programmatic ad trading. European marketers spe ...
- UK Is The Fastest-Growing 'Mature' Ad Market
MAD, Steve McClellan - Tuesday, December 2, 2014
That's according to a new report from WPP's GroupM, which forecasts 6. ...
- Digital Ad Spend Poised To Overtake TV Revenue
Video Insider, Daisy Whitney - Thursday, November 20, 2014
Online media ad revenue is on a path to steamroll TV ...
- Racing From The Bottom: 75% Of Brands Now Using Programmatic
RTBlog, Tyler Loechner - Tuesday, November 11, 2014
Not too long ago, one school of thought questioned whether or n ...
- Mobile RTB Continues To Surge, As Does Rich Media Use
Real-Time Daily, Tyler Loechner - Thursday, November 6, 2014
The amount of players in the mobile real-time bidding space has increas ...
- So What If Digital Ad Revenues Are Higher Than TV's?
TV Watch, Wayne Friedman - Friday, November 7, 2014
Estimates are that revenues from digital media platforms could overtake traditional TV&rsquo ...
- Makers, Dealers Upping Per-Vehicle Spend, Thanks To Digital
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2014
Auto marketers are still spending big on traditional media, with over ha ...
- Let's Invade Russia. I'm Feeling Really Good About It
Garfield at Large, Bob Garfield - Monday, November 3, 2014
I don't know which to fear more: the possibility that the ind ...
- Mobile Video Advertising Still The Hot Ticket
Research Brief, Jack Loechner - Wednesday, October 29, 2014
According to the Opera Mediaworks' State of Mobile Advertising report, 10/22, Andro ...
- UK Ad Spend Up 8.5% - Mobile Fails To Meet Expectations
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Increasing TV and online ad spend have led to advertising in t ...
- Football Segments Begin Cost Dip On Programmatic Exchanges, Movies & TV Rising
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calenda ...
- Mobile Said To Take Budget From Print, TV
MoBlog, Mark Walsh - Friday, October 17, 2014
Marketers plan to increase mobile ad spending this year at the expen ...
- Private Marketplaces, Programmatic Direct Not Just Fads
RTBlog, Tyler Loechner - Friday, October 17, 2014
The programmatic ad industry's "flight to quality" may be overstated -- ...
- Programmatic To Account For 63% Of Display Ad Spend By 2016
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
In its first ever deep dive into the U.S. programmatic display ...
- Smartphones Surpass Tablets In Search Spend For Q3, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 2, 2014
Brands continue to invest more of their search budget in mobile. F ...
- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...