- Data-Driven Spending Grows Despite Tempered Expectations
Real-Time Daily, Tyler Loechner - Wednesday, May 27, 2015
Marketers continue to invest more and more in Big Data. Over one-thi ...
- Financial Sector To Up Digital Budgets To $10 Billion Annually By 2019
Mediapsssst, Richard Whitman - Tuesday, May 26, 2015
It's not a surprise that many brands are shifting their marketing budge ...
- Mobile Revenue Forecast: Commerce, $600 Billion; Advertising, $85 billion
MobileShopTalk, Chuck Martin - Tuesday, May 26, 2015
While mobile continues to grow across the board, mobile commerce is ...
- Programmatic Ad Spend Booms, Fueled By Retail
MediaDailyNews, Gavin O'Malley - Wednesday, May 20, 2015
Retailers are driving the boom in programmatic ad spending, new research find ...
- LGBT Press Spending Up in 2014
MediaDailyNews, Erik Sass - Tuesday, May 19, 2015
While mainstream consumer magazines and newspapers suffered another round of print ...
- Tier 2 Auto Still Means Old-School TV, Print And Classifieds
Marketing Daily, Karl Greenberg - Monday, May 11, 2015
The report estimates that 33.9% of local automotive advertising budgets is spe ...
- Ad Spend On NBC Lifestyle Cable Nets Returns High Value
MediaDailyNews, Wayne Friedman - Friday, May 8, 2015
NBCUniversal says advertisers witnessed major returns on their media investments in consum ...
- Hola! Hispanic Ad Spending Jumps
MediaDailyNews, Erik Sass - Friday, May 1, 2015
With the U.S. Hispanic population growing by leaps and bounds, advertisers a ...
- Web Ad Spending Growth Last Year Attributed To Mobile
Research Brief, Jack Loechner - Friday, May 1, 2015
Internet advertising revenue report covering Q4 and full-year 2014 indicates that onli ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Mobile Insider, Naghi Prasad - Thursday, April 30, 2015
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do the ...
- Brands Plan For More Programmatic Spend, But Agency Trust Issues Still Lurk
Real-Time Daily, Tyler Loechner - Wednesday, April 29, 2015
Three-fourths of brand marketers plan to increase their programmatic budgets this yea ...
- 68% of Agencies Plan to Increase Digital Video Spend In The Next Year
Mediapsssst, Richard Whitman - Monday, April 27, 2015
More than two-thirds, or 68%, of marketers and agency executives plan ...
- Tesco CEO Concerned 'At One Level' By Discounters' Ad Spend
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
Tesco CEO Dave Lewis has admitted he is concerned by the aggressi ...
- National TV Ads Weak In Q1, Digital Makes Big Gains
MediaDailyNews, Wayne Friedman - Friday, April 17, 2015
Cable TV networks showed a 1% improvement in advertising revenues -- includi ...
- Three Year Global AdSpend Forecast Growth Better Than Last Twenty
Research Brief, Jack Loechner - Friday, April 10, 2015
According to the new Advertising Expenditure Forecasts from ZenithOptimedia, global adspend wi ...
- More Than Half Of Social Spend Is Mobile
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2015
Advertisers have boosted their digital budgets to reach people online through ...
- RTB Ad Spend Increased 141% In 2014; Mobile Key Part Of Growth
RTBlog, Tyler Loechner - Wednesday, April 1, 2015
Global ad spend via real-time bidding (RTB) more than doubled from 20 ...
- Digital To Account For A Quarter Of Global Ad Spend Next Year
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2015
Carat predicts that digital spend will account for 25 percent of glob ...
- ZO Cuts Its 2015 Global Ad Spending Forecast
MAD, Larissa Faw - Sunday, March 29, 2015
The agency cites a slowdown in China as well as ongoing turmo ...
- Mobile Is Driving Ad Spending This Year And Next
Research Brief, Jack Loechner - Monday, March 30, 2015
Marketers are expected to spend $540 billion globally on advertising this yea ...
- Programmatic Ad Spend In Europe Jumped 250% In 2014
RTBlog, Tyler Loechner - Friday, March 27, 2015
Marketers across the globe are turning to programmatic technologies. European marketers spe ...
- Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Four of the largest U.S. advertisers spent fewer dollars in 2014 th ...
- Big Events Cause Slight Uptick In 2014 Ad Spend
MediaDailyNews, Erik Sass - Wednesday, March 18, 2015
U.S. advertising spending didn't exactly explode last year, but it wasn't total ...
- WPP's Sorrell Cautious On Ad Spend Growth For 2015
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2015
Despite acknowledging improvements to the global economy, WPP says it is unlike ...
- TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More
Research Brief, Jack Loechner - Friday, February 27, 2015
According to the latest Advertising Forecast from Strategy Analytics, advertising spend ...
- Web Growth Dips, Facebook Keeps Pushing Internet Expansion
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, February 25, 2015
From poverty to inept governments, the Web is facing ever greater barrie ...
- Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
MediaDailyNews, Joe Mandese - Monday, February 23, 2015
The world's biggest marketers overwhelmingly plan to boost their advertising this yea ...
- Media Usage Does Not Always Mean Ad-Reach Opportunity
Online Spin, Dave Morgan - Thursday, February 19, 2015
Judged by their actions and words, it seems many industry folks belie ...
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
London Blog, Sean Hargrave - Wednesday, February 18, 2015
As the UK leads the world by hitting an equilibrium between digit ...
- eCommerce Software Spending Double Doubles by 2019
Research Brief, Jack Loechner - Wednesday, February 18, 2015
Annual spending on e-commerce software by U.S. firms doubled from 2010 ...