- Appnext Launches Native Video Ads
Mobile Marketing Daily, Ben Frederick - Thursday, August 27, 2015
Appnext, a Tel Aviv-based programmatic platform, has announced the launch of ...
- About Half Of Agencies 'Unsure' They Trust Programmatic
RTBlog, Tyler Loechner - Thursday, August 27, 2015
Programmatic advertising is obviously top of mind for many in the digit ...
- CMOs Bullish On Social, Mobile Despite Measurement Concerns
Mobile Marketing Daily, Gavin O'Malley - Tuesday, August 25, 2015
Despite continued concerns about reliable measurement, a sampling of chief marketing office ...
- Agencies Expect to Boost Social Spend, Mobile Drives Trend
The Social Graf, Erik Sass - Wednesday, August 26, 2015
Social media spending is set to continue growing at a fast cli ...
- Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party Data
Real-Time Daily, Tyler Loechner - Friday, August 21, 2015
If Verizon's recent acquisition of AOL was any indication, telcos are interest ...
- Programmatic Marketers Still Catching Up To Consumers On Mobile
RTBlog, Tyler Loechner - Monday, August 24, 2015
When it comes to where programmatic display ads are being served, n ...
- Planners See TV's Share Of Ad Spend Declining
MediaDailyNews, Erik Sass - Thursday, August 20, 2015
Over half of media planners expect TV's share of ad spending ...
- The Newest Political Candidate: Programmatic
RTBlog, Tyler Loechner - Friday, August 21, 2015
Forget the purported 15-year-old that's "running" for president. There's an actual independe ...
- U.S. Ad Market Falls To Lowest Point This Year In July, Up 7% YOY
MediaDailyNews, Joe Mandese - Wednesday, August 19, 2015
The U.S. ad marketplace continued its seasonal downward trend in July, posti ...
- Programmatic Adoption Continues As Industry Shifts Attention To Quality
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Publishers continue to adopt programmatic ad technologies, with nearly one-in-four (24.8%) sayi ...
- Neustar, MarketShare Partner To Share Marketing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Neustar, an ad tech company that provides real-time data and analytics ...
- Next Year Will Be The 'Year Of' Mobile: For Video, Anyway
MediaDailyNews, Joe Mandese - Friday, July 31, 2015
As far as media consumption milestones go, 2016 could well be "t ...
- Advertisers Consumed With Lure Of Programmatic Cross-Channel
RTBlog, Tyler Loechner - Wednesday, July 29, 2015
Programmatic ad-buyers are consumed with the lure of cross-channel advertising. It mak ...
- Mobile Marketing Important To Advertisers, But Not Top Priority
Mobile Marketing Daily, Ben Frederick - Monday, July 27, 2015
While most marketers are using location-based advertising, the top strategy they empl ...
- Programmatic Represented 52% Of Display Ad Spend In 2014
Real-Time Daily, Tyler Loechner - Monday, July 20, 2015
U.S. marketers spent $10.1 billion through programmatic ad technologies last year, representi ...
- Programmatic's $10 Billion Milestone: Display First, TV Next
RTBlog, Tyler Loechner - Tuesday, July 21, 2015
Here's a projection put into perspective: IPG Mediabrands' Magna Global projects th ...
- U.S. Ad Demand Begins Seasonal Decline, Digital Continues Secular Expansion
MediaDailyNews, Joe Mandese - Monday, July 20, 2015
Madison Avenue's media spending declined in June, a month that historically begi ...
- Programmatic's Vanguard Is Being Led By Nation's Biggest Spenders
RTBlog, Tyler Loechner - Thursday, July 16, 2015
Advertising Age recently released its Top 200 ad spenders in 2014, noti ...
- Opera Mediaworks Announces Global Creative Studio, Opera House
Mobile Marketing Daily, Ben Frederick - Wednesday, July 15, 2015
Mobile ad platform Opera Mediaworks announced a new arm of its creati ...
- Viewability + Fraud = You're Wasting A Lot Of Money
RTBlog, Tyler Loechner - Monday, July 13, 2015
Digital marketers are wasting a lot of money. Like, over 100 Sup ...
- Local Market Insights Hold Valuable Keys To Develop Better Ad Spend Return
MediaDailyNews, Maribeth Papuga - Thursday, June 25, 2015
We need to help national marketers be smarter about their local investme ...
- Internet Ad Spend Will Overtake TV By 2017
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
According to the Publicis Groupe-owned media agency's new Advertising Expenditure Forecasts, t ...
- Forecasters Reduce 2015 Outlook: Digital -- Especially Mobile -- Continues To Gain Share
MediaDailyNews, Joe Mandese - Monday, June 22, 2015
Two of Madison Avenue's preeminent forecasters have shaved their outlook for t ...
- Mobile Programmatic Growing As 91% Of Marketers Up Spend
Real-Time Daily, Tyler Loechner - Thursday, June 11, 2015
Nearly all (91%) mobile ad-buyers have increased their programmatic spend in 201 ...
- ANA Study Likely To Dive Into Programmatic Practices
RTBlog, Tyler Loechner - Friday, June 12, 2015
The Association of National Advertisers' decision to commission a study looking in ...
- Online Marketing Share Of Ad Spend Soars
MediaDailyNews, Wayne Friedman - Wednesday, June 10, 2015
Although small- and medium-sized businesses expect to increase their radio and ...
- U.S. Ad Market Forecast To Grow 2%-3%
MediaDailyNews, Wayne Friedman - Friday, June 5, 2015
The U.S. advertising market is expected to maintain its modest low single-dig ...
- Programmatic Continues To See Big Jumps: Spend Up 50% In Q4
RTBlog, Tyler Loechner - Tuesday, June 2, 2015
Recent eMarketer projections predict programmatic ad spend to boom, with U.S. advertise ...
- Programmatic TV Budgets To Rise From 4% To 17% By 2019
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
The programmatic marketplace continues to expand and mature, according to a n ...
- Canadian Agencies Upping Programmatic Video Spend
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
Much like in the U.S., programmatic video advertising continues to pick ...