- Media Trading Volume Continues Expansion, Reaches Highest October Ever
MediaDailyNews, Joe Mandese - Wednesday, November 18, 2015
Madison Avenue's media trading volume continued to build coming into the four ...
- Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014
MAD, Steve McClellan - Monday, November 16, 2015
A new report from IHS Economics & Country Risk, backed by t ...
- Auto Advertisers Drive Off-The-Beaten Track
MediaDailyNews, James Fennessy - Monday, November 16, 2015
More recent, quarterly information shows that auto buyers are shifting their spendi ...
- Paid-Search Spending Cools As Advertisers Keep Powder Dry For Holiday Blitz
MAD, Steve McClellan - Friday, October 30, 2015
That's according to a just issued third-quarter trend report from Dentsu Aeg ...
- Apple Increases Ad Spend By Half To Hit $1.8bn
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
The $600 million increase, for the year ending 26 September 2015, w ...
- Sir Martin Sorrell Warns British EU Referendum Could Curtail Ad Spend
Around the Net In MAD London, Sean Hargrave - Wednesday, October 28, 2015
The most powerful man in advertising has warned that the looming referend ...
- Mobile Ads 3rd After TV and Desktop In 2017
Research Brief, Jack Loechner - Friday, October 23, 2015
Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend ...
- Media Ad Spend Up 6%, Digital Gains
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2015
Although fewer TV advertising dollars were placed in September, the overall U. ...
- Digital Drives UK Ad Spend To GBP9.4bn Record Half-Year High
Around the Net In MAD London, Sean Hargrave - Tuesday, October 20, 2015
UK advertising spend grew 5.8% in the first half of 2015 ...
- UK Mobile Ad Spend Hits Billion-Pound Mark In First Half Of 2015
Around the Net In MAD London, Sean Hargrave - Tuesday, October 20, 2015
Mobile ad spend broke the GBP1bn barrier in the UK in t ...
- Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
NinthDecimal has entered a partnership with TiVo to determine whether exposure ...
- IAB UK Quells Ad-Blocking Fears With Strong Growth Figures
Around the Net In MAD London, Sean Hargrave - Thursday, October 8, 2015
Digital advertising spend hit GBP4bn in the UK during the first ha ...
- Ad Blockers Be Damned - Display Is On A (Mobile) High
London Blog, Sean Hargrave - Thursday, October 8, 2015
Forget the ad-blocking doom and gloom for a moment -- digital displ ...
- Video Programmatic Set To Rocket In Europe
Around the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
Revenues from programmatic video ads are set to rocket in Europe duri ...
- Programmatic Has A Very Bright Future
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
When Interpublic Group announced an ambitious plan to automate at least ha ...
- Mobile To Overtake TV Next Year, eMarketer Predicts
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
Mobile ad spend is expected to increase by 45% this year ...
- Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019
MAD, Steve McClellan - Monday, September 28, 2015
According to Magna Global's just issued report, programmatic ad spend will accou ...
- Total Media Ad Spending Growth Slows Worldwide
Research Brief, Jack Loechner - Thursday, September 24, 2015
Global ad spending will continue to grow, but more slowly than previous ...
- Pixalate Introduces Mobile Seller Trust Index
Mobile Marketing Daily, Ben Frederick - Tuesday, September 22, 2015
Ad tech firm Pixalate, known for fraud prevention in the programmatic spac ...
- Carat Cuts 2015 Global Ad Spend Forecast
MAD, Steve McClellan - Monday, September 21, 2015
Overall growth has been reduced to 4%, which is in line wi ...
- Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program
RTBlog, Tyler Loechner - Monday, September 21, 2015
Supply-side platform sovrn on Monday announced it will begin guaranteeing viewability ...
- EU Programmatic Market Jumped 70.5% In 2014
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
According to new data released Wednesday by IAB Europe, the European programmat ...
- Forecast: Global Media Ad Spend Growth Slows
MediaDailyNews, Laurie Sullivan - Tuesday, September 15, 2015
Total worldwide ad spend will reach $569.65 billion in 2015, down fr ...
- Mobile Ad Spend to Overtake Newspaper in 2016, Internet Advertising to Overtake TV in 2018
Mediapsssst, Richard Whitman - Monday, September 14, 2015
According to the latest information from ZenithOptimedia's Advertising Expenditure Forecasts, mobile Intern ...
- EU Programmatic Video Market To Reach $2.2 Billion By 2020
RTBlog, Tyler Loechner - Monday, September 14, 2015
Nearly one-in-four (23%) online video ads traded in the UK are n ...
- Mobile Explodes in Total Digital Spend
Mobile Marketing Daily, Ben Frederick - Tuesday, September 1, 2015
Mobile will account for 52.4% of total digital spending, an increase ...
- Programmatic Playing A Key Role In Mobile's Surge
RTBlog, Tyler Loechner - Wednesday, September 2, 2015
eMarketer on Tuesday released new projections for mobile advertising, noting that mobi ...
- Rubicon's 'Programmatic Direct' Business Grows 150% Year-Over-Year
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
The programmatic industry continues to work toward the eMarketer projection that ...
- Mobile Spending To Increase As Revenue Surges
Mobile Marketing Daily, Ben Frederick - Friday, August 28, 2015
The Interactive Advertising Bureau released a report this week showing global mobi ...
- GroupM Downgrades 2015 Ad Spend Forecast
MAD, Steve McClellan - Wednesday, August 26, 2015
The company's top forecaster -- Adam Smith -- provided some headline numbe ...