Revenues from programmatic video ads are set to rocket in Europe during the next five years, according to a new report, "Video Advertising in Europe: The Road to Programmatic Ubiquity."
Conducted by IHS
for the video inventory management firm SpotX
, the study followed initial research
two years ago. Where the earlier survey covered just the EU-5—France, Germany, Italy, Spain and the UK—the 2015 edition was extended to other markets, including the Nordics, Switzerland,
and Central and Eastern Europe. Read the whole story at eMarketer »
