- Broadcast Nets Enjoy 9% Rise In Ad Spend, Digital Up
MediaDailyNews, Wayne Friedman - Monday, February 22, 2016
Strong broadcast network TV advertising dollars continued in January -- amid ...
- Oscars Forecast To Draw As Much As $135M In Ad Revenues
MediaDailyNews, Wayne Friedman - Friday, February 19, 2016
ABC's "Academy Awards" could pull in $120 million to $135 million ...
- Time Inc. Buys MySpace Parent Viant
Real-Time Daily, Tobi Elkin - Thursday, February 11, 2016
Time Inc. will acquire the assets of Viant Technology Inc., a fi ...
- Ditch Commercials, Bank On Super Bowl Emails
Email Marketing Daily, Jess Nelson - Friday, February 5, 2016
Email marketers should consider taking advantage of the multiscreen Super Bowl th ...
- 56% Of Brands Up Marketing Budgets For 2016
Research Brief, Jack Loechner - Thursday, February 4, 2016
According to a new industry survey conducted by Selligent/StrongView, marketing budgets wi ...
- Broadcast TV Ads Gain Slightly In December, Cable Dips
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Looking at the fourth quarter of 2015, broadcast networks continued to s ...
- Instagram Ad Impressions Surge
Mobile Marketing Daily, Gavin O'Malley - Monday, January 25, 2016
Not long ago, Instagram was as ad free as a Ken Bur ...
- Daily Fantasy Sports Leagues Dramatically Cut TV Ad Spend
MediaDailyNews, Wayne Friedman - Friday, January 22, 2016
DraftKings and FanDuel, as new advertisers, were the darlings of TV spor ...
- Pivotal's Wieser Estimates 2% Growth For Q4 National TV Advertising
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2016
National TV advertising for fourth-quarter 2015 has been estimated to have gro ...
- Q4 Advertisers Moved Mobile Ad Spend To Private Marketplaces
Mobile Marketing Daily, Ben Frederick - Wednesday, January 20, 2016
Advertisers looking for higher quality mobile inventory shifted spending into mobile priva ...
- Time Inc. Rolls Out CampaignFocus To Provide Political Ad Targeting
Publishers Daily, Erik Sass - Wednesday, January 20, 2016
With the 2016 presidential and Congressional contests in full swing, Time In ...
- GKV Awarded Media, Social Duties For Weight-Loss Brand Medifast
MAD, Steve McClellan - Wednesday, January 13, 2016
Baltimore-based GKV has served as Medifast's creative AOR since 2014. The clie ...
- Zynga, Rubicon Release Mobile Product For Political Campaigns
Mobile Marketing Daily, Ben Frederick - Friday, January 8, 2016
LAS VEGAS - Social game developer Zynga announced that it would bri ...
- Global Media Spending Growing 5.1% Through 2019
Research Brief, Jack Loechner - Tuesday, December 29, 2015
According to a new study by McKinsey, global spending on media ...
- U.S. Ad Index Climbs Again To Another Record High
MediaDailyNews, Wayne Friedman - Friday, December 18, 2015
The U.S. advertising market continues on its torrid pace -- with bo ...
- Political Advertising Landscape: Looking Toward 2016 And Beyond
Red, White & Blog, Philip Rosenstein - Friday, December 18, 2015
In the political advertising realm, TV is still king. Of the $11 ...
- U.S. Ad Spend Dips 4% In Q3
MediaDailyNews, Wayne Friedman - Wednesday, December 16, 2015
U.S. ad spending sank nearly 4% in the third quarter with outdoo ...
- November Sees Strong U.S. Ad Revenue Gains, Digital And TV Best Performers
MediaDailyNews, Wayne Friedman - Thursday, December 17, 2015
Strong TV and digital advertising rocketed November's U.S. advertising revenues 23% high ...
- National TV Ad Prices Surge In October, Follow Seasonal Demand Pattern
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2015
The price of national TV advertising time jumped 21 index points betwe ...
- Tribune Media Looks To Benefit From 2016 TV Political Advertising
Around the Net In Marketing Politics, Philip Rosenstein - Friday, December 11, 2015
Peter Liguori, CEO of Tribune Media, told a UBS Global Media conferen ...
- CBS Bucks TV Market Outlook, Eyes Near Double-Digit Gains
MediaDailyNews, Wayne Friedman - Wednesday, December 9, 2015
In sharp contrast to other weak TV ad estimates for next yea ...
- Deep-Linking Into Mobile Trends 2016
Mobile Insider, James Connelly - Thursday, December 10, 2015
Content and creativity will reign supreme next year -- and these a ...
- Fast Food Is One Big 'Happy Meal' For Cable Networks
MediaDailyNews, James Fennessy - Tuesday, December 8, 2015
During the last four broadcast years, the QSR has consistently held ...
- Marketers Paying High Double-Digit Price Increases For CBS' Scatter TV Inventory
MediaDailyNews, Wayne Friedman - Monday, December 7, 2015
Advertisers are paying up to 20% over pricing set during last summer ...
- Media Firms Trim Ad Spending Growth Forecasts for 2016
Around the Net in Real-Time, Tobi Elkin - Monday, December 7, 2015
The Wall Street Journal reports that in separate revised projections released Monda ...
- Agencies Forecast 4-Plus Percent Global Ad Growth
MAD, Larissa Faw, Steve McClellan - Monday, December 7, 2015
That's about a percentage point (give or take) improvement over estimated grow ...
- It's The End Of The World, And We Blissfully Ignore All The Warning Signs
Online Spin, Maarten Albarda - Monday, December 7, 2015
When I was studying marketing, I was fascinated to learn about cogniti ...
- 4 Predictions For 2016: Accordant's Art Muldoon & Matt Greitzer On Programmatic Going X-Channel
RTBlog, Tobi Elkin - Monday, December 7, 2015
RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accorda ...
- iSpot.tv, TVSquared Team For Same-Day ROI TV Ad Data
MediaDailyNews, Wayne Friedman - Monday, November 23, 2015
TV advertising measurement researcher iSpot.tv and TVSquared, a TV campaign attribution platfor ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...