Despite all the cord-cutting and subscriptions to live-streaming services like Netflix, the
NCAA Extends March Madness For CBS, Turner With Higher License FeeTelevision News Daily, Wayne Friedman - Tuesday, April 12, 2016
The eight-year, $8.8 billion extension of the deal, which includes TV a ...
Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic ComputersMediapsssst, Richard Whitman - Thursday, April 7, 2016
It's really no wonder why the online ad experience truly sucks the ...
Mobile Is Projected To Drive Programmatic Ad SpendingRTBlog, Tobi Elkin - Thursday, April 7, 2016
Reviewing eMarketer's latest forecast for U.S. ad spending on programmatic media, it ...
U.S. Programmatic Digital Display Ad Spending Will Hit $22B In 2016Real-Time Daily, Tobi Elkin - Tuesday, April 5, 2016
In its latest forecast for U.S. ad spending on programmatic media, eMarket ...
Carat Downgrades 2016 Forecast, Citing Lower Expectations For China And BrazilMAD, Steve McClellan - Friday, April 1, 2016
Overall, both 2016 and 2017 will be positive and stable, with expect ...
Borrell Predicts $350 Million More In Political Ad SpendRed, White & Blog, Philip Rosenstein - Friday, April 1, 2016
A new report now estimates $11.7 billion in spending. Around $280 milli ...
U.S. Ad Market Forecast 2016: A Good Year, But Some Slowdowns For TV, Radio MediaDailyNews, Wayne Friedman - Friday, March 25, 2016
While the U.S. advertising market is poised for a good year d ...
SMBs: Is Your Ad Spend A Waste Of Budget?Search & Performance Marketing Daily, Ryan Gallagher - Friday, March 25, 2016
New business is the lifeblood of all industries. Consumers are fickle a ...
Publishers That Leveraged User Data Saw eCPMs Triple In Q4Mobile Marketing Daily, Ben Frederick - Wednesday, March 23, 2016
Ads with a GPS coordinate increased eCPM (effective cost per thousand impression ...
Trump Attracts Support From Great America PACAround the Net In Marketing Politics, Philip Rosenstein - Tuesday, March 22, 2016
The pro-Trump Great America super PAC is launching a TV ad b ...
Digital Ad Spending On Fire In ChinaAround the Net In Media, Gavin O'Malley - Tuesday, March 22, 2016
This year, digital ad spending in China will account for 49.7% ...
Zenith Downgrades Its Global Ad Spend ForecastMAD, Larissa Faw - Sunday, March 20, 2016
But not by much. The Publicis Groupe-owned agency now predicts this year ...
U.S. Ad Spend Up 10% In February, TV And Digital ClimbMediaDailyNews, Wayne Friedman - Thursday, March 17, 2016
Amid overall double-digit percentage U.S. advertising spending gains for February, TV's syndicatio ...
eMarketer Reduces Twitter Ad Outlook, Cites Flat User ExpansionSocial Media & Marketing Daily, Joe Mandese - Thursday, March 17, 2016
Citing a flattening of its user expansion, eMarketer has significantly lowered i ...
Broadcast CPMs Rebound In February, Rise To Highest Level Since 2013MediaDailyNews, Joe Mandese - Monday, March 14, 2016
After crashing in January, broadcast advertising costs rose to their highest Februa ...
Traditional Media Spend Slows, Digital Maintains Strong Growth MediaDailyNews, Wayne Friedman - Friday, March 11, 2016
Global consumer spending for traditional media will continue to slow down ...
Canadian Email Ad Spend Grows 15% In 2015Email Marketing Daily, Jess Nelson - Friday, March 11, 2016
Canadian email ad spend grew 14.8% in 2015 to total over $21 ...
Digital Media Ad Spend To Surpass TV In 2017 MediaDailyNews, Wayne Friedman - Tuesday, March 8, 2016
Digital advertising spending will grow 12.4% in 2017 to $77.37 billion, whi ...
Study: TV Package-Goods Brands Lose Sales With Less TV AdsMediaDailyNews, Wayne Friedman - Monday, March 7, 2016
For every dollar saved on reduced TV spending, some advertisers could lo ...
The Retail Race For RelevanceResearch Brief, Jack Loechner - Monday, March 7, 2016
According to a new PricewaterhouseCoopers (PwC) study, looking at the areas whe ...
Nearly 200% Increase In Mobile App Installs Driven By Increased Ad SpendMobile Marketing Daily, Ben Frederick - Thursday, March 3, 2016
Mobile app installs increased 196% year-over-year while total spending increased 155% Yo ...
Can Smartphones Swing The Primaries?Marketing: Politics, Ran Ben-Yair - Monday, February 29, 2016
Around the country, digital consultants are now threading mobile-first strategies into candidate ...
Presidential National TV Ads: Rubio Tops SpendingMediaDailyNews, Wayne Friedman - Friday, February 26, 2016
Marco Rubio -- and his super PAC -- have spent more ...