- Smaato Launches New Demand Platform To Reduce Mobile Ad Waste
Mobile Marketing Daily, Ben Frederick - Tuesday, July 26, 2016
Partners can utilize targeting and QPS (query per second) throttling tools th ...
- SMI Enables 'Full Market' Coverage Of National TV, Provides Visibility On GroupM Spending
Television News Daily, Joe Mandese - Tuesday, July 26, 2016
Standard Media Index is introducing a new modeling technique that will gi ...
- Marketer Confidence Stable, Spending To Rise
Marketing Daily, Tanya Gazdik - Wednesday, July 20, 2016
Marketing spending is on the rise with favorable investment outlooks continuing ...
- Movie Studios Up Summer Marketing Spending
MediaDailyNews, Wayne Friedman - Friday, July 15, 2016
Since the week leading into the big Memorial Day weekend, movie studi ...
- Perception Is Reality -- And That's True For TV And Pokemon Go
Online Spin, Maarten Albarda - Monday, July 18, 2016
We are about halfway into 2016. So how is the year shapi ...
- IPA Predicts Ad Spend Reduction After Brexit Vote
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
Despite increased pessimism among marketers following the Brexit vote and Bellwether predicti ...
- Asia Pac To Overtake US In Digital Spend, UK Placed Third
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Asia-Pacific will overtake North America as the world's biggest market for digit ...
- Time For Brexit Confidence: UK Named Third Largest Digital Market, Again
London Blog, Sean Hargrave - Wednesday, July 13, 2016
Digital marketing spend in the UK is twice that of Germany, ...
- Trump Super PAC Ramps Up Email Ad Spend, Led By Admitted Fraudster
Email Marketing Daily, Jess Nelson - Thursday, July 7, 2016
Get Our Jobs Back Inc., a Super PAC supporting Donald Trump's presidenti ...
- Programmatic TV Market To Double
Video Insider, Daisy Whitney - Friday, July 8, 2016
The programmatic video market continues to grow at a rapid pace. T ...
- Adland Fears Sharp Drop In Spend Following Brexit Vote
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
Industry bosses have expressed fears that the ad market will slow sharp ...
- Airlines, Construction, Financial Services And Property Companies Expected To Reduce Ad Spend Immediately
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
Marketers are braced for a major slowdown in spending in the wa ...
- Reap What You Sow -- UK Papers Will Be Hit Hardest By Brexit Ad Slump
London Blog, Sean Hargrave - Thursday, June 30, 2016
The leading tabloids called for Brexit and have put themselves front ...
- Mobile Ad Spend Nears $100 Billion
Mobile Insider, Gavin O'Malley - Tuesday, June 28, 2016
Mobile is beyond hot right now. Illustrating this point, Zenith now expec ...
- U.S. Media Spend Up 8%
Television News Daily, Wayne Friedman - Tuesday, June 21, 2016
The Standard Media Index says scatter dollars were up 5% -- wi ...
- Zenith Downgrades 2016 Global Ad Outlook, Accelerates Mobile's Tipping Point To 2017
MediaDailyNews, Joe Mandese - Monday, June 20, 2016
Following significant upgrades for the 2016 ad economy by two leading forecaster ...
- Mobile Ad Spend Nears $100 Billion!
MoBlog, Gavin O'Malley - Monday, June 20, 2016
Mobile is beyond hot right now. Illustrating this point, Zenith now expec ...
- Forecasters Dramatically Upgrade Ad Outlook: One Cites Higher Allocation, 'Creative Destruction'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2016
A month after describing the ad market's first quarter expansion as "frothy ...
- Magazines Show Highest Return On Ad Spend
Publishers Daily, Sara Guaglione - Tuesday, June 14, 2016
According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the t ...
- Study: Increased TV Spending Yields Higher Sales For 12 Large Marketers
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Recent increased TV spending -- after a period of decline -- w ...
- Movies, Autos Spend Big For Game One Of NBA Finals
Television News Daily, Wayne Friedman - Friday, June 3, 2016
Strong movie marketing and automotive spending marked the start of the N ...
- Programmatic Display Ads In Germany Prone To Fraud
Around the Net in Real-Time, Tobi Elkin - Thursday, June 2, 2016
Nearly 6% of digital display ads in Germany in Q1 2016 we ...
- Google Now Controls 12% Of All Global Media Spend
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
Alphabet—Google's holding company—is the world's largest media owner in the world, accordi ...
- Ad Spend Shifts To Desktop And Mobile Video
Research Brief, Jack Loechner - Friday, May 27, 2016
Two-thirds of US agency and marketing professionals said they expect to increa ...
- U.S. Ad Volume Declines From March, But Posts Biggest April To Date
MediaDailyNews, Joe Mandese - Thursday, May 19, 2016
Despite reports on a tightening of the so-called "scatter" marketplace heading in ...
- Modest Rises In National TV Spend, Digital Soars
Television News Daily, Wayne Friedman - Wednesday, May 18, 2016
Scatter advertising revenue rose 8% in April -- 13% for cable networ ...
- Radio Has Key Role in 2016 Election
Red, White & Blog, Philip Rosenstein - Tuesday, May 17, 2016
In late March, Borrell Associates revised its projected political advertising spend f ...
- Retailers' Ads Make Dramatic Shift To Mobile
Marketing Daily, Sarah Mahoney - Thursday, May 12, 2016
But m-commerce efforts still haven't found their groove, with 78% of shoppe ...
- Q1 Marks Second Consecutive Quarter Of 'Frothy' Ad Expansion, Bodes Well For Upfront
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2016
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Stre ...
- Agencies And Brands Have Upped Digital Video Ad Spend 114 Percent
Mediapsssst, Richard Whitman - Monday, May 2, 2016
Confirming the importance of the NewFronts, 8 out of 10 respondents sa ...