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Asia Pac To Overtake US In Digital Spend, UK Placed Third

  • Campaign, Wednesday, July 13, 2016 8:14 AM

Asia-Pacific will overtake North America as the world's biggest market for digital advertising spend for the first time this year, according to Strategy Analytics. The shift in spending power is driven by China, the second biggest national market after the US, which will increase spend 25.1% to $22.36bn. This is almost double the UK, the third biggest at $12.88bn, which is an 8% rise.

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