- Rio Olympics Spark TV Advertising, Overall Ad Market Gains
Television News Daily, Wayne Friedman - Friday, September 23, 2016
August saw a 40% increase in total TV ad spending -- ...
- Clinton Solidifies Lead Over Trump In Fundraising, Ad Spending
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, September 21, 2016
In August, the Trump campaign brought in around $41.8 million and spe ...
- U.S. Ad Market Rebounds From Seasonal Low, Posts Best August Ever
MediaDailyNews, Joe Mandese - Friday, September 16, 2016
The U.S. ad marketplace rebounded from a seasonal low in July, soari ...
- Snapchat Engages Millennials and GenZ
Research Brief, Jack Loechner - Friday, September 16, 2016
According to a new eMarketer study, the social network Snapchat is expect ...
- Study: Agency Concern Over Client Spend Soars 82% As Half of Clients Cut Budgets
Mediapsssst, Richard Whitman - Wednesday, September 14, 2016
Things do not appear to be looking good on the agency clie ...
- Citing U.S. Growth, Zenith Upgrades Ad Spend Forecast
MAD, Steve McClellan - Monday, September 12, 2016
Global advertising expenditure will grow 4.4% this year to reach $539 billi ...
- 'Digital' Poised To Overtake TV Ad Spending Earlier Than Expected
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2016
The shift in ad industry market share from so-called "analogue" media ...
- Faster Than Expected, EMarketer Says Digital Ad Spend Beats TV By End Of Year
Online Video Daily, P.J. Bednarski - Tuesday, September 13, 2016
Mobile and video advertising is propelling the faster-than-expected development. By the e ...
- Zenith Revises UK Ad Spend Down Slightly
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Zenith has downgraded its forecast for UK ad spend by 0.2 percenta ...
- PAC Political Money Increases On Cable TV
Television News Daily, Wayne Friedman - Thursday, September 8, 2016
Some 61% of all political ad spending through August came from PA ...
- UK Ad Spend Growth Downgraded By Carat
Around the Net In MAD London, Sean Hargrave - Thursday, September 8, 2016
The UK ad-spend forecast has been downgraded to 5.4% for the yea ...
- Carat Revises 2016 Upward, Lowers 2017 Outlook
MediaDailyNews, Joe Mandese - Thursday, September 8, 2016
Dentsu Aegis Network's Carat unit revised its U.S. and global ad outlo ...
- In Programmatic Display Market, 50% Of Ads Viewed On Mobile
RTBlog, Tobi Elkin - Thursday, September 1, 2016
The U.S. is the largest market for programmatic display advertising, with mo ...
- SVOD Platforms Spend Big On Advertising For Summer TV
Television News Daily, Wayne Friedman - Monday, August 29, 2016
From June 1 through August 28, Hulu has spent $13.9 million ...
- U.S. Ad Growth To Hit Record $178 Billion
MediaDailyNews, Wayne Friedman - Friday, August 26, 2016
U.S. ad spend is expected to rise 5.8% to a record hi ...
- Political Spending On Snapchat Rises
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 26, 2016
As the candidates for president increasingly court young voters, Snapchat has se ...
- Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant
MediaDailyNews, Joe Mandese - Thursday, August 25, 2016
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowe ...
- Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises
MediaDailyNews, Wayne Friedman - Tuesday, August 23, 2016
While total traditional U.S. advertising has kept pace with rising digital med ...
- Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection
Social Media & Marketing Daily, Joe Mandese - Tuesday, August 23, 2016
The good news for social media's ad supply chain is that markete ...
- Clinton Spends Big On Rio Olympics
Television News Daily, Wayne Friedman - Monday, August 22, 2016
"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent so ...
- Citizens Disunited
Garfield at Large, Bob Garfield - Monday, August 22, 2016
I'm not sure if you've heard the news: Syria is a pi ...
- Rio Olympics Grab Major Share Of Top Ad Categories
Television News Daily, Wayne Friedman - Friday, August 19, 2016
NBC has pulled in 52% of all automotive national TV spending ov ...
- Trump Campaign Makes $4 Million TV Ad Buy, First Of General Election
Red, White & Blog, Philip Rosenstein - Friday, August 19, 2016
After a strong fundraising haul in July, the Donald Trump campaign h ...
- National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
National TV ad spending rose 3.3% in the second quarter, driven ...
- Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four ...
- A CMO's Guide To The Advertiser-Agency Rebates Controversy
MediaDailyNews, Thomas Bridge - Wednesday, August 10, 2016
The Association of National Advertisers and the American Association of Advertising Agenci ...
- Market Continues Expansion Thanks To Two Suppliers (Guess Which Two?)
MediaDailyNews, Joe Mandese - Wednesday, August 10, 2016
The good news, according to an analysis of second-quarter U.S. ad spendin ...
- Clinton TV Ad Blitz Coming, Targets Olympics
Red, White & Blog, Philip Rosenstein - Tuesday, August 9, 2016
The Hillary Clinton campaign has reserved over $8 million in TV ...
- Advertising Association Downgrades UK Ad Growth
Around the Net In MAD London, Sean Hargrave - Tuesday, August 2, 2016
The AA/Warc Expenditure Report predicts total ad spend in 2016 of GBP20.9 ...
- Despite Downward Ad Revision, GroupM Projects Marketing Will Surpass $1 Trillion In 2017
MediaDailyNews, Joe Mandese - Tuesday, August 2, 2016
WPP's GroupM unit this morning issued a downward revision for 2016 worldwi ...