- Three Agencies Release Estimates For 2017 Ad Spending
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 6, 2016
Magna, GroupM, and ZenithOptimedia revealed forecasts that show increases in global ...
- CBS: Broadcast TV Looking At Flat Ad Gains For 2017
Television News Daily, Wayne Friedman - Monday, December 5, 2016
CBS continues to be more optimistic about broadcast TV ad spending ne ...
- Brexit Will Weaken UK Ad Spend, Zenith Says
Around the Net In MAD London, Sean Hargrave - Monday, December 5, 2016
Brexit will further weaken a slowdown in UK ad spend in t ...
- Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
MAD, Larissa Faw, Steve McClellan - Monday, December 5, 2016
The moderate gains predicted for 2017 are not surprising for a ye ...
- Social Ad Spending Poised To Pass Newspapers
The Social Graf, Erik Sass - Monday, December 5, 2016
Global spending on social media advertising will overtake newspapers within the ne ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...
- New TV, Media Competitors Up Ad Spend Heading Into Holidays
Television News Daily, Wayne Friedman - Wednesday, November 30, 2016
Since the beginning of the TV season, new TV/media competitors have increas ...
- Sorrell Was Right About Zero-Based Budgets, But Brands' Revenge Will Hurt Small More Than Large
London Blog, Sean Hargrave - Tuesday, November 22, 2016
WPP's boss is right to be concerned, but if brands are hopi ...
- Ad Executives Brace For Possible Post-Election Ad Spending Slowdown
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
Madison Avenue expressed shock at Donald Trump’s presidential election win. Now, they' ...
- Countdown: Presidential Candidates Push Local TV Ad Spend
Television News Daily, Wayne Friedman - Friday, November 4, 2016
Now, in the late stage of the campaign, presidential candidates are doi ...
- UK Ad Growth To Slow Next Year, Will Still Outpace Global Growth
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
UK ad spend is expected to grow 5.6% this year and 4. ...
- Facebook Warns Ad Growth Will Slow 'Meaningfully'
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
Facebook has warned that growth in advertising revenues will slow "meaningfully" ...
- Biggest Christmas Ad Spend Ever Will Hit GBP5.6bn
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
UK advertisers are set to spend a record GBP5.6bn in the run- ...
- Sir Martin Sorrell Plays Down Fears Of A UK Ad Recession
Around the Net In MAD London, Sean Hargrave - Wednesday, November 2, 2016
Sir Martin Sorrell has played down fears of an advertising recession ...
- $44 Million In Political Advertising In The Next 6 Days
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, November 2, 2016
The Trump campaign has reserved $17.4 million in TV ads this fin ...
- Programmatic Ad Spend To Hit $11.05 Bil In China This Year
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 2, 2016
Programmatic ad spending in China will increase 71.1% to $11.05 billion ...
- Programmatic Buyers Worry About Inventory Quality And Transparency
RTBlog, Tobi Elkin - Wednesday, November 2, 2016
Seventy-three percent of all U.S. display ad spending will be transacted programmaticall ...
- Local TV Political Ad Spend Is Well Below Expected Levels
Television News Daily, Wayne Friedman - Tuesday, November 1, 2016
Advertising revenue sank 5% for the 17 largest TV station groups ...
- Mobile's Dominance Means There Are No Channels, Just Screens
Mobile Insider, Sean Hargrave - Tuesday, November 1, 2016
More was spent on mobile in the first half of 2016 th ...
- WPP Growth Slows In The UK Post Brexit Vote
Around the Net In MAD London, Sean Hargrave - Monday, October 31, 2016
WPP's UK revenue has grown 2.1% to GBP461m on a like-for-like bas ...
- Sorrell Says -- Expect More Uncertainty, More #Marmitegate Until The New Year Starts With A Massive Hangover
London Blog, Sean Hargrave - Monday, October 31, 2016
Sir Martin Sorrell was commenting on WPP noticing a "softening" in dema ...
- Social Media Scores For Brands, Ad Spend Upped
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 26, 2016
Despite higher CPMs during the third quarter, brands making social media bu ...
- Ad Budgets Are A Likely Victim In AT&T-Time Warner Mashup
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
The proposed $85 billion merger between AT&T and Time Warner continues ...
- Mobile Is Driving Force Behind Raised Ad Spending
Around the Net In MAD London, Sean Hargrave - Tuesday, October 25, 2016
UK advertising expenditure is forecast to increase by 5.2% in 2016 a ...
- TV Ad Spending Slips In September; Overall Media Spend Higher
Television News Daily, Wayne Friedman - Friday, October 21, 2016
Overall media spending for September grew 4%, with digital media rising, pa ...
- National Broadcast Political Advertising Spend - Updated Daily
Marketing Politics Daily, Philip Rosenstein - Monday, October 17, 2016
Updated daily, MediaPost now offers a DMA-level overview of Republican, Democratic a ...
- AmEx, NBC Deal Means More Content, Fewer Ads For 'Today'
Television News Daily, Wayne Friedman - Friday, October 14, 2016
NBC says the marketing push will include 27 minutes of programming. Th ...
- TV Station Groups Witness Stock Dip, Blame Lower Political Spend
Television News Daily, Wayne Friedman - Thursday, October 13, 2016
TV station groups witnessed notable stock-price declines on Thursday -- including Sincla ...
- Mobile's Dominance Means There Are No Channels, Just Screens
London Blog, Sean Hargrave - Wednesday, October 12, 2016
More was spent on mobile in the first half of 2016 th ...
- September Local TV Political Ad Spend Down Versus 2014
Television News Daily, Wayne Friedman - Monday, October 3, 2016
In further evidence of evidence of political advertising TV malaise, September witness ...