Around the Net
Biggest Christmas Ad Spend Ever Will Hit GBP5.6bn
- The Guardian, Thursday, November 3, 2016 6:49 AM
UK advertisers are set to spend a record GBP5.6bn in the run-up to Christmas, as bumper digital budgets for Google and Facebook more than make up for a tougher festive season for TV and newspapers. The UK ad market in Q4 will see GBP300m more spent than in 2015 and the most ever spent in the Christmas period, according to new figures from the AA and Warc.
