- March Madness Scored $1.2B In TV Ad Sales
Television News Daily, Wayne Friedman - Thursday, March 9, 2017
The NCAA Men's Basketball Tournament continues to score steady gains in nation ...
- A Third Of UK Advertising Spending Will Be On Mobile In 2017
Around the Net In MAD London, Sean Hargrave - Wednesday, March 8, 2017
Mobile ad spending in the UK will reach almost GBP7 billion ($9. ...
- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
MoBlog, Gavin O'Malley - Wednesday, March 8, 2017
By 2021, U.S. annual mobile ad spending will reach $72 billion, accordi ...
- Email Marketing To Grow In 2017, Study Says
Email Marketing Daily, Jess Nelson - Tuesday, February 28, 2017
Email on Acid polled 3,000 individuals who work in the email industr ...
- Email Reigns In Retail Recruitment, Retention, Study Says
Email Marketing Daily, Jess Nelson - Monday, February 27, 2017
Retail marketers do not plan to decrease their investment in email marketi ...
- Digital Media Growth Slow, TV Remains Strong
MediaDailyNews, Wayne Friedman - Thursday, February 23, 2017
In January, digital media advertising growth continued its slowdown to single-digit percenta ...
- Early 2017, TV/Digital Media Spend Hits $193 Million
Television News Daily, Wayne Friedman - Friday, February 10, 2017
One month into 2017, media spending by new and existing TV networ ...
- Twitter Revs, Audience Dip, CEO Calls 2016 'Transformative'
Mobile Marketing Daily, Gavin O'Malley - Thursday, February 9, 2017
Missing analysts' estimates, the struggling social network saw revenue increase by ju ...
- First Overtime Super Bowl Pulls In $500M In National TV Ads
Television News Daily, Wayne Friedman - Monday, February 6, 2017
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 millio ...
- Digital Ad Spend To Grow 20.4% This Year In Six Southeast Asia Markets
Around the Net in Real-Time, Tobi Elkin - Monday, February 6, 2017
The Interactive Advertising Bureau Singapore and eMarketer teamed up to offer ...
- UK 2016 Ad Spend Slightly Down On Forecasts, Despite Record GBP5bn Q3
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
Total growth was 4.4% in 2016, the latest Advertising Association/Warc Expenditure Repo ...
- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
Mobile Insider, Gavin O'Malley - Wednesday, February 1, 2017
By 2021, U.S. annual mobile ad spending will reach $72 billion, accordi ...
- Better Targeting Driving Accelerated Local Spend By National Advertisers
Audience Buying Insider, Karlene Lukovitz - Friday, January 27, 2017
Enhanced targeting capabilities are driving accelerated investment by national marketers in loc ...
- U.S. Media Spend Up 7% In 2016, Digital Best Performer
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2017
Digital media was again the star performer among all media categories ...
- Digital Spend Slowed in 2016 But TV Saw An Increase
Mediapsssst, Richard Whitman - Tuesday, January 24, 2017
The latest figures from Standard Media Index are out and they sh ...
- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
MoBlog, Gavin O'Malley - Tuesday, January 24, 2017
By 2021, U.S. annual mobile ad spending will reach $72 billion, accordi ...
- Mobile Driving Marketing Spend Among SMBs
MoBlog, Gavin O'Malley - Thursday, January 19, 2017
Largely driven by their interest in mobile, 70% of small- and medium-siz ...
- Strongest Out-Of-Home Media Since 2007
Research Brief, Jack Loechner - Thursday, January 19, 2017
According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consum ...
- Why TV Spending Went Down In 2016 Political Advertising
Television News Daily, Joe Mandese - Tuesday, January 17, 2017
First and foremost, lower TV spending in 2016 political advertising may simp ...
- Omnicom And WPP Compete Over Data And Analytics Offerings
Around the Net in Real-Time, Tobi Elkin - Friday, January 13, 2017
Holding companies WPP and Omnicom are laser-focused on competing for marketers’ growi ...
- Political Digital Ad Spend Soars As Targeting Comes Of Age
Red, White & Blog, Philip Rosenstein - Wednesday, January 4, 2017
Overall political advertising in the 2016 election cycle was up marginally (4.6 ...
- Global Advertising Revenue Reached $532 Billion in 2016, Will Hit $590 Billion in 2017
Mediapsssst, Richard Whitman - Monday, January 2, 2017
Strong growth in private consumption buoyed advertising revenue as brands tried ...
- AI, Visual Storytelling Big Factors For Digital Publishing In 2017
Publishers Daily, Sara Guaglione - Wednesday, December 28, 2016
Digital content in North America will feature more visual storytelling, experimental technolo ...
- Earned Media, Strategic Timing Pushed Trump Over The Edge
Red, White & Blog, Philip Rosenstein - Wednesday, December 28, 2016
One powerful illustration of the influence of earned media in the 20 ...
- NFL National Ad Spend Records Uptick, TV Ratings Improve
Television News Daily, Wayne Friedman - Wednesday, December 21, 2016
Through 15 weeks of the season, national TV advertiser spending on N ...
- TV Spend Down $1 Billion In 2016 From 2012
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 20, 2016
Due, in large part, to Donald Trump's scant advertising on TV, Borre ...
- IAB Wants Full Transition To HTML5 By July
Online Video Daily, P.J. Bednarski - Tuesday, December 20, 2016
The IAB Technology Laboratory today released “
Transitioning Video Ads fr ... - 'Rogue One: A Stars Wars Story' Delivers For TV Advertising, Box Office
MediaDailyNews, Wayne Friedman - Friday, December 16, 2016
Since it began advertising in earnest on November 6 through December 1 ...
- Influencers In The Marketing Industry
Research Brief, Jack Loechner - Friday, December 16, 2016
According to TapInfluence, the annual 2017 "Tap Ten" digital advertising spend wi ...
- Shifting Promo Dollars To Media Produces Higher ROI
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Shifting as little as 10% of promotional dollars to media advertising c ...