- Amazon Missing From Zenith Top 30 Global Media Owners 2017 List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2017
Google and Facebook combined accounted for 20% of global advertising across a ...
- Brands Commit To Increase Online Ad Spend
MAD, Larissa Faw - Thursday, April 27, 2017
Despite the continued commitments to increase spend, the level of skepticism ov ...
- Will Brands Restore Spending On YouTube But At Lower Levels?
RTBlog, Tobi Elkin - Friday, April 28, 2017
Google posted strong first quarter earnings yesterday, with seemingly no material impa ...
- More Than Half Of All Digital Ad Spending Is Mobile
Around the Net in Real-Time, Tobi Elkin - Thursday, April 27, 2017
The Interactive Advertising Bureau (IAB) said that mobile advertising represented more th ...
- Mobile-First Is No Longer A Term, It's An Ad Spend Fact
Mobile Insider, Sean Hargrave - Friday, April 28, 2017
The IAB UK shows mobile accounts for 38% of digital ad spe ...
- Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come
London Blog, Sean Hargrave - Wednesday, April 26, 2017
Print punches way above its weight in attention versus ad spend ...
- Understanding Return On Ad Spend Is Key To Attribution
RTBlog, Tobi Elkin - Wednesday, April 26, 2017
Going beyond the last-click model is key to improving digital ad measureme ...
- UK Ad Spend Tops GBP21bn, Despite Brexit Woes
Around the Net In MAD London, Sean Hargrave - Tuesday, April 25, 2017
UK ad spend rose 3.9% year-on-year in Q4 2016 to reach GBP5.6b ...
- TV Spend Stalled Last Year, Will Shrink In 2017
Around the Net In MAD London, Sean Hargrave - Tuesday, April 25, 2017
While the overall message from this morning's ad-spend figures from AA/Warc ...
- Q1 Media Spend Ticks Up, Digital 6% Higher
Television News Daily, Wayne Friedman - Thursday, April 20, 2017
National TV witnessed only a 0.9% hike. Broadcast networks were up 2.4 ...
- Internet Will Surpass Print, TV, In Luxury Spending In 2018
MAD, Larissa Faw - Tuesday, April 18, 2017
Although print is currently the top channel for luxury advertising -- accounti ...
- Upscale Is Up Again: Luxury Ad Market Expanding 2.9%
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2017
Ad spending on "luxury" category products and services is on track ...
- Co-op Funds Move Online Reaching More Gen Z, Millennials
SearchBlog, Laurie Sullivan - Tuesday, April 18, 2017
Traditional co-op budgets are shifting to online. The move is due ...
- UK Internet Advertisers Top GBP10bn
Around the Net In MAD London, Sean Hargrave - Wednesday, April 12, 2017
IAB UK figures show that Internet advertising grew at 17% last ye ...
- Irish Digital Marketing Booms As Mobile Overtakes Desktop
Around the Net In MAD London, Sean Hargrave - Wednesday, April 12, 2017
It's not just the UK that has seen record levels of digit ...
- Mobile-First Is No Longer A Term, It's An Ad Spend Fact
London Blog, Sean Hargrave - Wednesday, April 12, 2017
The IAB UK shows mobile accounts for 38% of digital ad spe ...
- Study: Early Adopters Of Native Ads Saw 20% Decline In Aggregate Budget Share
Real-Time Daily, Tobi Elkin - Monday, April 10, 2017
A three-year study of native advertising spending reveal that categories that we ...
- OpenAP Seals TV Deals With Accenture, comScore And Nielsen
Television News Daily, Wayne Friedman - Friday, April 7, 2017
OpenAP -- a consortium of three major TV/media companies -- has reveal ...
- New Digital TV Services Continue To Spend More On TV Advertising
Television News Daily, Wayne Friedman - Thursday, April 6, 2017
From January through April 5 of 2017, Hulu has spent $38.3 milli ...
- Ad Revenue Growth Predicted To Rise 3.7% In 2017, Digital Will Soar
MAD, Larissa Faw - Thursday, March 30, 2017
Global ad growth will slow in 2017 to 3.7%, with total advertisi ...
- Sky Was UK's Top Ad Spender In 2016, P&G Spend Was Up 28%, Unilever Down By A Quarter
Around the Net In MAD London, Sean Hargrave - Thursday, March 30, 2017
Sky has retained its position at the UK's top-spending advertiser, according ...
- UK TV Ad Spend To Decline For The First Time In Five Years
Around the Net In MAD London, Sean Hargrave - Monday, March 27, 2017
TV ad spend is forecast to fall by 3% to GBP3.93bn th ...
- U.S. Remains Primary Ad Growth Engine, Internet Surpasses TV
MediaDailyNews, Joe Mandese - Monday, March 27, 2017
The U.S. will remain the primary engine driving the global ad econo ...
- Ad Economy Rebounds, Turns In Biggest February Ever
MediaDailyNews, Joe Mandese - Friday, March 24, 2017
After crashing seasonally in January, demand for U.S. advertising soared to ...
- Native Ad Spend to Hit $22 Billion in 2017
Mediapsssst, Richard Whitman - Wednesday, March 22, 2017
What you and I call native advertising, John Oliver once called "repurpos ...
- Real Social Media Spend Gets Nowhere Near Estimates
Around the Net In MAD London, Sean Hargrave - Friday, March 17, 2017
Marketers consistently overestimate how much of their budget they will spend ...
- Social Spend Trails Forecasts
The Social Graf, Erik Sass - Friday, March 17, 2017
The latest edition of the CMO Survey surveyed 388 marketing chiefs fr ...
- U.S. Digital Ad Market To Grow 16% In 2017, Led by Facebook And Google
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 14, 2017
Digital ad spending in the U.S. is estimated to rise 16% th ...
- IQ Media Appoints Kevin Kohn CEO
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Real-time TV measurement firm iQ Media named Kevin Kohn as its n ...
- UK Radio Had A Record Year In 2016
Around the Net In MAD London, Sean Hargrave - Friday, March 10, 2017
The UK's commercial radio sector reaped its largest ever annual advertising reven ...