From the beginning of 2017 through April 5, according to iSpot.tv, Hulu has spent $38.3 million in national TV advertising -- more than double the $16.2 million it spent over the same time period a year ago.

PlayStation Vue has seen its media spend triple this year so far -- $37.6 million versus $11.1 million in 2016.

Netflix's spend is $14.9 million (versus $10.8 million in 2016), while Amazon Prime Instant Video has spent $12.1 million (versus $5.9 million a year ago).

Big TV broadcast network spending is generally up, as well.

Fox has spent $27 million ($15.3 million in 2016); NBC has spent $11.3 million ($10.4 million in 2016); ABC, $10.0 million (down from $16.5 million for the same period a year ago); and CBS, $6.9 million ($6.3 million in 2016).

Overall, TV networks' and new digital TV channels' spending through April 4 total $375.4 million -- up from $335.7 million over the same time period a year ago.

Top TV networks that are benefiting from TV networks/new platform advertising spending this year are Telemundo at $77.6 million; Fox at $34.4 million; CBS at $29.0 million; ESPN, at $22.3 million; and ABC at $18.6 million.