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UK TV Ad Spend To Decline For The First Time In Five Years

  • Campaign, Monday, March 27, 2017 6:21 AM
TV ad spend is forecast to fall by 3% to GBP3.93bn this year, Campaign reports. The figures, from Publicis Groupe's Zenith, forecast a sharp drop in Q1 2017 of 7% to coincide with its forecast of a 12% drop in FMCG ad spending.

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