The Interactive Advertising Bureau Singapore and eMarketer teamed up to offer a digital ad spending forecast for Southeast Asia that projects 20.4% growth this year across six markets: Indonesia,
Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The eMarketer forecast projected that digital ad spending in Singapore alone would reach $376.5 million this year which represents 23.8% of
overall media dollars--a substantial percentage. That percentage is expected to grow, according to eMarketer's forecast, to 30.8% by 2020, and further, eMarketer projected that mobile will comprise
four of every five digital dollars spent.
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