Early 2017, TV/Digital Media Spend Hits $193 Million

One month into 2017 and media spending by new and existing TV networks and digital platforms continues to climb.

Some $192.9 million in national TV has been spent by TV networks and digital TV services, according to iSpot.tv -- up 7% from the $180.3 million for the same time period a year before.

During the period from January 1 to February 9, 2017, 152 TV video brands bought national TV time, including CNN, Hulu, Fox, Amazon Prime Instant Video and PlayStation Vue.

Among the top five networks, CNN was at $41 million, followed by Hulu at $21.6 million; Fox with $16.3 million; Amazon Prime Instant Video at $12.1 million; and PlayStation Vue, $11.7 million.

Other big spenders included NFL Network, $11.5 million; Netflix, $9.0 million (it also aired a Super Bowl spot); AMC, $5.6 million; FX Network, $4.6 million; and truTV, $3.3 million.

CNN spent a lark chunk of money on Telemundo. Hulu recently shot up the ranks -- largely attributable to buying two Super Bowl commercials a week ago. Netflix also bought a Super Bowl commercial. Fox had been selling 30-second commercials in the game for $5 million.

Big spenders from a year ago included NFL Network, $15.8 million; ESPN, $10.2 million; Fox, $9.6 million; Showtime, $8.7 million; and The CW, $8.3 million; Nickelodeon, $7.9 million; Nick Jr., $7.2 million; Hulu, $6.0 million; TBS, $5.2 million; and FX Network, $4.7 million.



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