Despite increased pessimism among marketers following the Brexit vote and Bellwether predicting a fall in ad spend for 2016 and 2017, the IPA stresses
marketers need to remain optimistic. Following the vote to leave the EU, the IPA’s Bellwether report downgraded its ad spend forecasts, with declines of -0.2% and -1.3% now predicted
for 2016 and 2017 respectively.
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