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IPA Predicts Ad Spend Reduction After Brexit Vote

Despite increased pessimism among marketers following the Brexit vote and Bellwether predicting a fall in ad spend for 2016 and 2017, the IPA stresses marketers need to remain optimistic. Following the vote to leave the EU, the IPA’s Bellwether report downgraded its ad spend forecasts, with declines of -0.2% and -1.3% now predicted for 2016 and 2017 respectively.

Read the whole story at Marketing Week »

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