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Digital Ad Spending On Fire In China

  • AdAge, Tuesday, March 22, 2016 12:36 PM

This year, digital ad spending in China will account for 49.7% of all ad spending -- up from 14.8% just five years ago -- according to a new report from GroupM. “China is well ahead of the global average on that front,” AdAge notes, citing GroupM’s findings. In fact, “WPP’s GroupM has forecast that 31% of worldwide ad budgets this year will go to online.”

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