Despite acknowledging improvements to the global economy, WPP says it is unlikely its clients will break the bank on ad spend in 2015.
WPP chief executive Martin Sorrell
said. “Although clients may be more confident than they were in September 2008 post-Lehman, with stronger balance sheets, sub-trend global GDP growth at around 3.0-3.5% real and 5.0-5.5%
nominal, combined with these levels of uncertainty and strengthened corporate governance scrutiny, make them unwilling to take further risks,” he explained.
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