• by Larissa Faw , August 8, 2014

Horizon Media has signed up with Standard Media Index (SMI), the global provider of independent and real-time advertising spend data.

SMI now captures 80% of total U.S. agency spend, coming exclusively from the booking systems of five of the six global media holding groups, as well as leading independents.

SMI offers subscribers access to its real-time advertising spend data across all media types, and enables them to track growth and competitive advertising share against most if not all U.S. media entities. 

“We are always striving for better market analytics in a more timely manner,” says Marianne Gambelli, Chief Investment Officer, Horizon Media. “SMI has reached enough scale to capture the market data and be a reliable source for market intelligence across the linear and digital landscape."

"This important partnership with Horizon Media is another step towards providing all players in the media sector with more accurate and timely data that can drive better, faster decision making," said James Fennessy, Chief Commercial Officer, SMI.

"The addition of Horizon Media, as the largest privately-held media agency in the world, continues to improve the accuracy of our U.S. data and provides media owners and the finance community with” an accurate look at the flow of dollars across the ecosystem, Fennessy added.