• December 3, 2012

Bed manufacturer and marketer Tempur-Pedic International Inc. has selected Carmichael Lynch as its creative agency of record following a competitive review. Tempur-Pedic also named Carmichael Lynch Spong as its public relations agency of record.   

“Tempur-Pedic is an iconic brand led by a very aggressive, forward-thinking senior management team,” said Mike Lescarbeau, chief executive officer at Carmichael Lynch. “We look forward to redefining the conversation around sleep through work that forges an emotional bond between Tempur-Pedic and its avid, loyal owners.” Kantar reported $100+ million in measured media spend for Tempur-Pedic, making this one of the largest new business wins among Twin Cities-based agencies in the past two years.