- Yet ... Nielsen Sees Online Ad Spend Up In Q1
Around the Net In OMD Europe, Nina Lentini - Thursday, July 12, 2012
Online advertising remains one of the fast-growing mediums as figures from informati ...
- Ad Dollars Shift As Boomers Age
MediaDailyNews, Wayne Friedman - Thursday, July 5, 2012
Nielsen says three key consumer groups are rapidly changing for marketers: ba ...
- Bad News: U.S. Newspapers Receive Poor Forecast
MediaDailyNews, Erik Sass - Tuesday, July 3, 2012
The long-term decline in newspaper advertising revenues will continue unabated in comi ...
- Mobile Rich Media To Top $7B In 2015
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
More than half of U.S. mobile users downloaded apps during the thr ...
- UK's Ad Spend To Rise in 2012, '13
MediaDailyNews, Fern Siegel - Monday, July 2, 2012
GroupM has published a report on the UK's media and marketing forecas ...
- Facebook Wants GM Back
The Social Graf, Erik Sass - Tuesday, July 3, 2012
After its high-profile dumping in May, Facebook wants to win back ...
- GEICO Advertising Soars To $1 Billion
Marketing Daily, Tanya Gazdik - Tuesday, June 26, 2012
GEICO Corp. topped all property and casualty writers in terms of advertisi ...
- Mobile Pay-Per-Call Services May Revisit Billing
Online Media Daily, Laurie Sullivan - Monday, June 25, 2012
Some pay-per-call advertising providers only bill for 25% of calls; Telmetrics sa ...
- B2B Ad Pages Drop, Auto Brakes
MediaDailyNews, Erik Sass - Monday, June 18, 2012
Business-to-business magazine ad pages declined 7.2% in the first quarter of 20 ...
- ZenithOptimedia Downgrades Global Ad Spend
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
Publicis Groupe's ZenithOptimedia is downgrading its global ad-spending growth outlook for 201 ...
- U.S. Ad Spend Rises, Sports, Syndicated Shows Propel TV
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, June 18, 2012
U.S. advertising spending will continue to register moderate growth in the upcomi ...
- Q1 TV Ad Spend Increases Year-Over-Year
Around the Net In Media, Phyllis Fine - Monday, June 18, 2012
Kantar media’s latest report shows Q1 ad spending increased 8% compared ...
- Online Ads Hit $8.4 Bil, Mobile Dollars Double
Online Media Daily, Gavin O'Malley - Monday, June 11, 2012
On the contrary, Internet ad revenue for the first quarter of t ...
- Ad Network Releases Self-Serve Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, June 12, 2012
Adiant, the tech parent company to the Adblade.com ad network, plans ...
- Ad Forecast Dips to 3.5% For 2012-13
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Barclays has lowered its global ad spending forecasts for this year a ...
- IAB Launches Hub For Mobilizing Web Sites
Online Media Daily, Mark Walsh - Thursday, June 7, 2012
The Interactive Advertising Bureau is getting behind the push to make t ...
- Online Video Grabs More Ad Dollars, Marketers Favor Mobile Platforms
Online Media Daily, Gavin O'Malley - Thursday, June 7, 2012
By any measure, video is commanding an ever-greater share of online ...
- Airline M&A Could Help Networks, But Not More Than Southwest
TVBlog, David Goetzl - Monday, June 4, 2012
Mergers and acquisitions can be a boon to networks, generating a flo ...
- Wake Up! Select Comfort Puts Mattress Account In Review
MediaDailyNews, Steve McClellan - Thursday, May 24, 2012
Select Comfort Corp., marketer of Sleep Number brand mattresses and related beddi ...
- WPP's Possible Buys Big Stake In Russia's Grape Agency
Online Media Daily, Steve McClellan - Friday, May 18, 2012
WPP's Possible Worldwide has bought a majority stake in Grape, a Russi ...
- Social Media Spending Will Double by 2016
The Social Graf, Erik Sass - Wednesday, May 16, 2012
While GM may be disappointed with Facebook, plenty of other advertisers a ...
- CPG Dominates Online Video Ad Spend; Targeting by Daypart Rises
VidBlog, Daisy Whitney - Tuesday, May 8, 2012
Consumer packaged goods marketers upped their spending in online video in t ...
- UK Ad Executives Confident; Marketing Spend Up 31%
Around the Net In OMD Europe, Nina Lentini - Friday, April 20, 2012
During the first quarter of 2012, 22% of companies reported an upwa ...
- Online Advertising Hits $31.7 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, April 18, 2012
Internet ad spending grew 22% in 2011 to $31.7 billion, according ...
- UK Ad Spend Was Up 2.7% Last Year, Says AA
Around the Net In OMD Europe, Nina Lentini - Friday, April 13, 2012
The Advertising Association says the figure for 2011 rose to GBP16.1 billio ...
- Online Ad Spend Rings Up $85 Bil, Mobile Web Aids Rise
Online Media Daily, Gavin O'Malley - Monday, April 9, 2012
Online advertising hit $84.8 billion in 2011, representing a 16% year-over-year increas ...
- Invitation-Driven Engagement Could Lower Ad Spend
Online Media Daily, Ron Elwell - Tuesday, March 27, 2012
If we can deliver more effective advertising, what do you think t ...
- Sorrell: WPP Will Double Spending on Facebook in 2012
The Social Graf, Erik Sass - Tuesday, March 27, 2012
WPP is looking to increase its spending on Facebook advertising from arou ...
- Total Ad Expenditures Stagnate; Spanish-language Media Jumps Through 2011
Research Brief, Jack Loechner - Friday, March 23, 2012
According to Kantar Media Intelligence 2011 Ad Expenditures Data, general market medi ...
- Report: Feds Cut Ad Spend, Defense Claims Biggest Slice
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
Recent estimates are that federal agencies cut advertising services by 20% ...