- McDonald's #4 Among Top 10 Hispanic Advertisers
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2012
McDonald's was the fourth-largest U.S. Hispanic media advertiser in 2011, although i ...
- Global Ad Budgets Shift To Emerging Markets
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Global marketing budgets are shifting to emerging markets. The World Federation ...
- Zenith Ups Ad Forecast 3.6%, Global Spend To Rise 4.8%
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Given gradually improving economic indicators, media shop Zenith Optimedia has revised i ...
- Europe Tops U.S. In Global Ad Spend Growth In 2012
Research Brief, Jack Loechner - Thursday, March 8, 2012
Following 3.8% growth in 2011, global advertising spending is expected to gr ...
- U.S. Leading Global Ad Recovery: Data Shows Europe, Asia Stabilizing
MediaDailyNews, Joe Mandese - Thursday, February 23, 2012
In an ironic twist, America appears to be leading a turnaround ...
- Giving Creative Its Due
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Everyone at OMMA Data appears to be running with the quant-dominant the ...
- Time Spent In Mobile Far Outpaces Ad Spending
Online Media Daily, Mark Walsh - Monday, February 20, 2012
In a new study, Flurry says mobile is the most imbalanced medi ...
- CPG Tops Video Ad Spend
Research Brief, Jack Loechner - Tuesday, February 21, 2012
According to statistics from online ad server YuMe, the CPG (consumer packag ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platfo ...
- Brand Safety Gets Boost from TubeMogul
VidBlog, Daisy Whitney - Monday, January 30, 2012
Online video buying platform TubeMogul is slated to roll out a n ...
- Colgate To Up Ad Spending
MediaDailyNews, Fern Siegel - Thursday, January 26, 2012
Colgate-Palmolive says it will step up ad spend this year. ...
- Mobile Media Spending To Hit $55B In 2012
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
Fueled by new technologies and rapid device adoption, total U.S. spending ...
- Connecticut Hospitals Hike Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
After pulling back spending in recent years, some Connecticut hospitals are significant ...
- Online Ad Spend Projected To Soar To Nearly $40B
Online Media Daily, Gavin O'Malley - Thursday, January 19, 2012
In a watershed moment for the Web, researchers expect domestic online advertisi ...
- Client/Agency Expectations Going Into 2012
Research Brief, Jack Loechner - Friday, January 20, 2012
According to the 2012 RSW/US New Year Outlook Survey to glean insigh ...
- Facebook CPMs Rising, Click-Throughs Too
Online Media Daily, Mark Walsh - Monday, January 16, 2012
The cost of advertising on Facebook keeps climbing. Average CPM rates increas ...
- Why Media Revenues Won't Ever Be Driven By Time Spent
MediaDailyNews, Mike Bloxham - Wednesday, January 11, 2012
To assume that one hour spent using a medium is the sa ...
- Magazine Ad Demand Falters, Pages Plummet 8% In Q4
MediaDailyNews, Erik Sass - Tuesday, January 10, 2012
After a tentative recovery following the economic downturn in 2009, consumer magazin ...
- Ad Spend Predicted To Increase For Cable TV
MediaDailyNews, Wayne Friedman - Tuesday, January 10, 2012
Lackluster spending forecasts might be flooding the overall media economy, but f ...
- Global Ad Consensus Downgraded, Euro Crisis Cited
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2012
Citing the ongoing financial crisis in the Eurozone, WARC this morning issu ...
- Yahoo Ad Display Business Weakens, YouTube Stays Strong
Online Media Daily, Mark Walsh - Monday, January 9, 2012
Revitalizing Yahoo's core display ad business will be one of the ma ...
- Despite 'Uncertainties' Publicis' Levy Plans 5% Growth
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Group CEO Maurice Levy confirmed last week that some clients c ...
- How Online Video Drives Engagements: Ads, Programming and Promotion
VidBlog, Daisy Whitney - Monday, January 9, 2012
As online video proponents - yes, I assume if you read th ...
- China: Brand Value, Ad Spend Enjoy Double-Digit Growth
MediaDailyNews, Steve McClellan - Tuesday, January 3, 2012
Talk about expansion opportunities: The top brands in China in 2012 a ...
- Iowa Stations Call Perry Big Ad Spender
MediaDailyNews, Fern Siegel - Tuesday, January 3, 2012
He may not be leading at the polls, but Republican presidential candida ...
- Kantar: Q3 Ad Spend Mixed, Cable Spikes
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Kantar Media says U.S. advertising spending continues to slow down -- ju ...
- Barclays: Lower Ad Growth For '12
MediaDailyNews, Steve McClellan - Friday, December 16, 2011
In a new report, Barclays Capital is calling 2012 a "low grow ...
- Publicis' Levy: 2012 Will Be Tough, Agency Must Up Its Game
MediaDailyNews, Steve McClellan - Thursday, December 15, 2011
Publicis Groupe CEO Maurice Levy told company employees Thursday that 2011 h ...
- TV Budgets Shifting To Video Ad Spend
Online Media Daily, Wayne Friedman - Thursday, December 15, 2011
A 32% rise in digital video advertising dollars coming from TV budge ...
- Measurements Differ, But Online Ad Spend Up
Online Media Daily, Gavin O'Malley - Monday, December 12, 2011
Despite a lack of measurement standards, local online ad spending will sh ...