- The Third Screen: Mobile in 2012
Online Media Daily, Chuck Martin - Thursday, December 8, 2011
The amount spent on mobile is projected to continue to increase, mu ...
- CBS' Moonves Upbeat About TV In 2012
MediaDailyNews, Steve McClellan - Tuesday, December 6, 2011
Despite marketer concerns about the macroeconomic picture, CBS CEO Leslie Moonves to ...
- IPG's Roth: Ad Spend Steady, Cuts Few
MediaDailyNews, Steve McClellan - Monday, December 5, 2011
Michael Roth, the Interpublic Group CEO. said that clients are keeping cutbac ...
- Canoe Gives FYI On RFI, Claims It Is A Brand Builder
MediaDailyNews, David Goetzl - Monday, December 5, 2011
Seeking to persuade more networks to sign up for its request-for-information produc ...
- Interpublic Shaves Half A Point, Says Global Ad Spend Will Expand 4.7% In 2012
Raw, Joe Mandese - Monday, December 5, 2011
Worldwide ad spending will expand 4.7% to a total of $427 billio ...
- CMO to Agency - I Want Video that is Measurable, Successful and Totally Original! Stat!
VidBlog, Daisy Whitney - Wednesday, November 16, 2011
Digitas has been one of the most progressive agencies working in onli ...
- Optimism Of Ad Execs Begins To Wane Again, Actually Improves For Digital, Mobile, Cable TV
MediaDailyNews, Joe Mandese - Monday, November 14, 2011
The continuing instability of the macro economy is beginning to wear ...
- Local Social Media Ad Spending To Hit 2.3 Billion In 2015
Online Media Daily, Mark Walsh - Monday, November 14, 2011
Locally focused advertising in social media is expected to grow at annu ...
- Geotargeted Social Spending Will Reach $2.3 Billion by 2015
The Social Graf, Erik Sass - Monday, November 14, 2011
Social media ad spending is expanding at a healthy clip, and geotarget ...
- 2012: Mobile Search To Comprise Nearly 22% Of Ad Spend
Online Media Daily, Laurie Sullivan - Wednesday, November 9, 2011
Search on mobile devices continues to fuel marketing campaigns, but attribution manageme ...
- IPG's Roth: No Client Pullback In Spending
MediaDailyNews, Steve McClellan - Tuesday, November 8, 2011
For those looking for a sense of how rattled -- or n ...
- Social, Mobile Ramp Up Ad Dollars, Interactive On Rise
Online Media Daily, Mark Walsh - Wednesday, November 9, 2011
When it comes to ad spending, ad exchanges, social media and mobi ...
- MDC: Cutbacks In Traditional Media Spend
MediaDailyNews, Steve McClellan - Wednesday, November 2, 2011
Clients are starting to blink amid the macroeconomic uncertainties. That was t ...
- Passage To India: Omnicom Acquires Majority Stake In Mundra
MediaDailyNews, Steve McClellan - Monday, October 31, 2011
Omnicom has upped the ante in the battle among holding companies ...
- Detergent Dominates, Women Still The Desired Video Demo
VidBlog, Daisy Whitney - Thursday, October 27, 2011
Seen an ad for detergent in front of that episode of "Mode ...
- Interpublic Lowers Ad Outlook For 2012, Stays Pat On 2011
MediaDailyNews, Joe Mandese - Tuesday, October 11, 2011
Interpublic media market intelligence unit Magna Global just released an update ...
- Interpublic Lowers Ad Outlook For 2012, Stays Pat On 2011
Raw, Joe Mandese - Tuesday, October 11, 2011
Interpublic media market intelligence unit Magna Global just released an update ...
- Television Still The Big Bucks Leader In Ad Spend Thru 2013
Research Brief, Jack Loechner - Monday, October 10, 2011
Despite the stock market's double digit drop in the last quarter, ZenithOptimed ...
- MDC's Nadal: Ad Business Solid
MediaDailyNews, Steve McClellan - Thursday, October 6, 2011
Unemployment levels are high and gross domestic product growth is a tep ...
- Weighing The Cost-Benefit Of Mobile Rich Media
Online Media Daily, Mark Walsh - Wednesday, October 5, 2011
Mobile rich media ads may dazzle the eye and capture engagement, b ...
- UK Ad Market Fit For Digital
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 5, 2011
In the UK, online ad spending saw 13.5% year-on-year growth during t ...
- Economic Blues: Ad Spend Slows Worldwide In Q2
MediaDailyNews, Steve McClellan - Tuesday, October 4, 2011
Advertising expenditures around the world slowed in the second quarter to 5. ...
- 4Q TV Scatter Down Vs. Strong Sales In Upfront
MediaDailyNews, Wayne Friedman - Tuesday, October 4, 2011
Fourth-quarter national TV scatter market pricing appears to be mostly flat ...
- 'WSJ' Posts 24% Gain in August Ad Revenue
MediaDailyNews, Erik Sass - Tuesday, October 4, 2011
The Wall Street Journal continues to stand out from an otherwise dism ...
- Mobile Ad Spend Estimated To Hit $4.4B In 2015
Online Media Daily, Steve Smith - Tuesday, October 4, 2011
Revising its estimates upward for 2011 and onward, eMarketer projects that mobi ...
- Marketers Forecast Great Investment In Social Media
Online Media Daily, Gavin O'Malley - Tuesday, October 4, 2011
As illustrated by heaps of sweepstakes and sad pleas to "Like us ...
- Magazines, Newspapers Set for More Declines
MediaDailyNews, Erik Sass - Monday, October 3, 2011
The outlook for print advertising remains particularly gloomy, at least in t ...
- ZenithOptimedia: U.S. Ad Spend Slightly Up, Global Forecast Cut
MediaDailyNews, Steve McClellan - Monday, October 3, 2011
ZO now predicts that 2011 ad spending will be up 2.2% ...
- Mobile Advertising on the Rise... Thanks to Video
VidBlog, Gavin O'Malley - Tuesday, October 4, 2011
Do you put mobile video -- including the tablet kind -- ...
- Ad Outlook Helped By Global Economy: World GDP On Upward Trajectory
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
Despite current worries about the near-term economic outlook, a new study fr ...