- U.S. Media Biz To Rise To $1.1 Trillion In '11
MediaDailyNews, Wayne Friedman - Wednesday, September 28, 2011
Veronis Suhler Stevenson says overall U.S. communications businesses will rise 4.1% ...
- Adometry Tools Focus Marketers' Media Spend
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Optimizing campaigns against flawed metrics has prompted a few companies in t ...
- Search Still Leads Social
The Social Graf, Erik Sass - Wednesday, September 28, 2011
By all accounts we are well into the social media era: Facebo ...
- Ad Spend: U.S. Slows, But UK Declines
MediaDailyNews, Steve McClellan - Monday, September 26, 2011
Nielsen is now scheduled to issue its full first-half U.S. ad-spending repo ...
- Barclays Awards Maxus Global Media Duties, Ad Spend Estimated At $150M
MediaDailyNews, Steve McClellan - Friday, September 23, 2011
WPP's Maxus has been awarded international media planning and buying duties f ...
- Ad Growth Slows, But Key Categories Soar
MediaDailyNews, Steve McClellan - Monday, September 19, 2011
More evidence is on its way that advertisers aren't feeling bullish abo ...
- Big 5 Euro Mobile Markets Hit $1 Billion By 2014
Online Media Daily, Steve Smith - Thursday, September 15, 2011
The European giants in mobile advertising -- the UK, Spain, Italy, Germa ...
- UM Chief Kelley: Cautiously Optimistic About Ad Spend
Around the Net In Media, Phyllis Fine - Thursday, September 15, 2011
This year will feature none of the "deep, nerve-rattling cuts [in ...
- U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
The U.S. ad economy is continuing to expand, but like the gener ...
- Winners and Losers: The Changing Media Ad Landscape, 1980-2011
MediaDailyNews, Erik Sass - Friday, September 2, 2011
In addition to the rapid evolution of media technology and consumption habi ...
- SMBs Aim At Digital Marketing
Research Brief, Jack Loechner - Monday, September 5, 2011
According to a new U.S. SMB Spending Forecast by BIA/Kelsey, small a ...
- Red Ink: Total Newspaper Revenues Slip 7%
MediaDailyNews, Erik Sass - Thursday, September 1, 2011
Newspapers aren't seeing any economic rebound, judging by the latest figures fr ...
- Cable Experiences Little 'Breakage,' Advertisers Not Cutting Cords
MediaDailyNews, David Goetzl - Wednesday, August 31, 2011
A Wall Street report Wednesday says that even with a bumpy econom ...
- Internet Radio Sees Boost in Subs and Mobile Ads
Around the Net In Media, Phyllis Fine - Friday, August 26, 2011
Internet subscription radio service, Pandora reported an increase in revenue $67 millio ...
- Interactive Marketing To Garner $77B By 2016
Online Media Daily, Gavin O'Malley - Thursday, August 25, 2011
By 2016, advertisers will spend $77 billion on interactive marketing -- ...
- Carat Shaves Global Ad Outlook, Digital Remains Key Driver
MediaDailyNews, Joe Mandese - Thursday, August 25, 2011
Citing "global macro-economic factors, natural disasters and political instability," Aegis' Carat un ...
- Search Retargeting Trend Accelerates , mediaForge Unveils New Platform
Online Media Daily, Laurie Sullivan - Wednesday, August 24, 2011
Tying search data into display ad retargeting, mediaFORGE launched a search retargeti ...
- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- Global Ad Consensus Grows Gloomier, Online Remains The Sweet Spot
MediaDailyNews, Joe Mandese - Friday, August 19, 2011
Citing increasing economic uncertainty and a "reluctance from marketers to commit ...
- Media Buyers: Upfront Deals Remain Solid
MediaDailyNews, Wayne Friedman - Friday, August 12, 2011
Don't expect marketers to get into a panic over the current sto ...
- Wall Street Downgrades Madison Avenue: Major Impact Of Economic Turmoil Will Be On 2012 Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, August 11, 2011
Noting that ad agencies are "proxies" for overall economic growth, a maj ...
- Forecast Downgrades Global Ad Spend
MediaDailyNews, Steve McClellan - Monday, August 1, 2011
WARC now says global spending will climb just 3.2% versus the mo ...
- Dr Pepper Ups Ad Budget To $30M
MediaDailyNews, - Thursday, July 28, 2011
Dr Pepper Snapple Group is expected to up ad spending to $ ...
- Car Ads Braking
Research Brief, Jack Loechner - Friday, July 29, 2011
According to an Insights Brief from Jon Swallen, SVP Research, Kantar Medi ...
- Global Advertising Back To The Future
Research Brief, Jack Loechner - Monday, July 25, 2011
According to ZenithOptimedia, global ad expenditure will grow by 4.1% in 201 ...
- IAB: Marketers Plan Big Increase In Mobile Spend
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketi ...
- Mobile Marketers Bypassing Agencies
MoBlog, Mark Walsh - Monday, July 18, 2011
A new mobile advertising study by the Interactive Advertising Bureau presented ...
- U.S. Mobile Advertising To Hit $1.2 Billion In 2011
Online Media Daily, Mark Walsh - Thursday, July 14, 2011
A new J.P. Morgan report predicts U.S. mobile ad spending will rough ...
- Zenith: Slight Downgrade For U.S. Ad Spend
MediaDailyNews, Steve McClellan - Wednesday, July 13, 2011
Given recent signs that the economy will take longer to fully recov ...
- Mobile Reach: AT&T Offers In-App Local Ads
Online Media Daily, Mark Walsh - Monday, July 11, 2011
AT&T hopes to be a dominant player in serving local ads with ...