- TRAFFIQ Tools Ease Media-Buying Complexities
Online Media Daily, Laurie Sullivan - Friday, July 8, 2011
Marketers at brands or agencies managing dozens of media buys across t ...
- GroupM Lowers Global Outlook: Cites Japan, Mideast
MediaDailyNews, David Goetzl - Wednesday, July 6, 2011
GroupM has reduced its forecast for 2011 ad growth globally, but t ...
- Hulu Plus Closes on 1M Subs and Over-the-Top Service Revenues to Escalate Sharply
VidBlog, Steve Smith - Thursday, July 7, 2011
In coming years, more and more TV viewers will be doing wh ...
- China To Be Number Two Ad Market
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Marcel Fenez, global entertainment & media leader, PwC, predicts U.S. advertising wi ...
- For NBC, Pyeongchang Means Less Ka-Ching
Around the Net In Media, Phyllis Fine - Wednesday, July 6, 2011
Now that Pyeongchang, South Korea has been named host to the 20 ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Turner, Group M Still Wrangling Over Upfront Deals
MediaDailyNews, Wayne Friedman - Friday, July 1, 2011
Almost a month removed from the first TV upfront deals between med ...
- Hugo Boss Plans Record Marketing Spend To Support Selection Line
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Hugo Boss AG, the German luxury clothing company, said it will spe ...
- Online Ad Spend Up, Facebook Soars 22%
Online Media Daily, Gavin O'Malley - Tuesday, June 28, 2011
Despite economic uncertainties and higher gas prices, online ad spending showed ...
- Mobile Going Local
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 24, 2011
U.S. mobile ad spend will probably hit $4 billion in 2015, ...
- 2012: TV Political Ad Buys Predicted To Hit $3B
MediaDailyNews, Wayne Friedman - Tuesday, June 21, 2011
Moody's Investors Service says political advertising revenue for those pure-play broadcasters c ...
- Cars, Credit Cards Help Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 21, 2011
Ad spending for cars and credit cards is behind the 8.8% grow ...
- Interpublic Downgrades U.S. Ad Outlook, Cites 'First Signs Of Weakness'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Citing the "first signs of weakness," Interpublic's Magna Global unit this morni ...
- Media Buyers: Clients Still Spending, But Cautious
MediaDailyNews, David Goetzl - Wednesday, June 15, 2011
Unemployment may remain high and consumer confidence middling, but top media-buying executiv ...
- Ad Revs Perk Up 4.4%, Cable TV Spend Skyrockets
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
The U.S. advertising economy continued to grow in the first quarter ...
- Money Tree: TV Advertising Hits Nearly $19 Billion
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
In the strong digital age, television advertising continues to thrive -- n ...
- Online Advertising To Reach $31 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
This year, online advertising will hit $31.3 billion, a 20% growth fr ...
- U.S. Online Ad Spending To Hit $31 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, June 8, 2011
U.S online advertising revenue this year will surge 20% to $31.3 billi ...
- News Analysis: Economy Slows, Will Advertising Follow?
MediaDailyNews, Erik Sass - Tuesday, May 31, 2011
The housing market and consumer confidence are declining. But the effects ...
- Fox Gets Impressive CPMs For Upfront, Trades On 'X Factor'
MediaDailyNews, David Goetzl - Friday, May 27, 2011
The upfront deal-making has begun. Fox closed a significant amount of busines ...
- Upfront Deals In Motion, Network Haul Could Hit $9.2B
MediaDailyNews, Wayne Friedman - Friday, May 27, 2011
Media buyers say Fox is initially asking 14% increases on the CP ...
- Slight Uptick For TV Ad Revs, Station Cash Flow Robust
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2011
Advertising revenue for TV stations slowed down considerably in the first quart ...
- CBS Ad-Confident Despite Ratings Decline
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
At least in the near long-term, CBS appears confident it can contin ...
- Out-of-Home Grows 4.2%, Educational Spend Rises
MediaDailyNews, Erik Sass - Thursday, May 19, 2011
The advertising rebound benefited the out-of-home industry even during the traditionally sl ...
- JCPenney Eyes Marketing Spend; Lowe's Sales Fall
Marketing Daily, Sarah Mahoney - Monday, May 16, 2011
In announcing stronger earnings and sales, JCPenney says it is amping ...
- Nexstar Retains Small Ad Gains
MediaDailyNews, Wayne Friedman - Wednesday, May 11, 2011
Nexstar's TV station group witnessed local advertising revenue increasing 3.7% to $43 ...
- Digital Fuels Clear Channel Outdoor Growth
MediaDailyNews, Erik Sass - Monday, May 9, 2011
Ad spending appears to be recovering in the out-of-home industry, judging ...
- 'Wall Street Journal' Trumpets Circulation Rev Gains
MediaDailyNews, Erik Sass - Friday, May 6, 2011
While most big newspaper publishers are reporting declines in circulation revenues, there ...
- More Newspaper Woes At A.H. Belo, McClatchy
MediaDailyNews, Erik Sass - Wednesday, May 4, 2011
There seems little hope of a print advertising recovery in 2011. A. ...
- Local Mobile Spend Up, Dollars Shift From Trad Media
Online Media Daily, Mark Walsh - Thursday, May 5, 2011
The number of campaigns costing over $250,000 on mobile ad network Millenni ...