- Media Buyers Predict Upswing In Online Video Ad Spend
Online Media Daily, Gavin O'Malley - Tuesday, May 3, 2011
According to a new report from BrightRoll, 28% of media buyers reveal ...
- Execs: Commodity Pricing Doesn't Hurt Ad Spend
MediaDailyNews, David Goetzl - Friday, April 29, 2011
Top executives at Interpublic and Viacom expressed little concern last week abo ...
- Ad-dependent TV Under Fire
On Media, Diane Mermigas - Friday, April 22, 2011
Advertising-dependent television may have dodged one bullet this year only to ...
- Interpublic Taps Screen Digest's Létang As New Forecast Chief
MediaDailyNews, - Monday, April 25, 2011
Interpublic's Magna Global unit this morning named Vincent Létang executive vice president-direct ...
- Publicis: Toyota Will Deliver U.S. Expectations
MediaDailyNews, David Goetzl - Friday, April 22, 2011
Despite some initial concerns that the Japanese earthquake and tsunami would affe ...
- Adspend Updated Forecast
Research Brief, Jack Loechner - Wednesday, April 20, 2011
As a follow on after yesterday's Research Brief of where we've bee ...
- Cable Revs Inch Up in 2011; Digital Rockets
MediaDailyNews, Wayne Friedman - Monday, April 18, 2011
On the eve of the TV upfront, MagnaGlobal has reiterated its U. ...
- Report: Online Media Spending On Mend
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 18, 2011
Amid a strong domestic resurgence, online media spending will show an 18. ...
- Upfront Projections Debated, Agencies Wait For Budgets
MediaDailyNews, David Goetzl - Wednesday, April 13, 2011
Despite an analyst's projection Tuesday that broadcast pricing and volume in t ...
- Online Ad Revenue Hits $26 Billion In 2010
Online Media Daily, Mark Walsh - Wednesday, April 13, 2011
After a down year in 2009, U.S. online ad spending rebounded ...
- Japan, Mid East Crises Take Steam Out Of '11 Global Ad Expansion
MediaDailyNews, Joe Mandese - Monday, April 11, 2011
Global crises, including the natural and man-made disasters in Japan and turmo ...
- Marketers, Agencies Increase Digital Video Ad Spend
MediaDailyNews, Wayne Friedman - Monday, April 4, 2011
Sharp increases in digital video advertising dollars will continue over the ne ...
- Marketer Optimism Hits 3 Year High
MediaDailyNews, Joe Mandese - Monday, April 4, 2011
The optimism of big national advertisers has reached its highest point ...
- Effectiveness of B2B Online Display Advertising Questioned
Research Brief, Jack Loechner - Friday, April 1, 2011
According to a new report from Forrester, summarized by MarketingProfs, only 1 ...
- Forecast: TV Regains Hefty Ad Levels
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2011
Television advertising revenues will regain their pre-recession levels next year, with Intern ...
- TV Station Groups Post Huge Gains
MediaDailyNews, Wayne Friedman - Monday, March 28, 2011
For the fourth consecutive quarter in a row, major TV station grou ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- Local TV Ads Surge Back In '10
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Confirming many reports of a strong comeback, local broadcast stations had ...
- Agencies: Japanese Disaster Impacting Auto, Electronics Spending
MediaDailyNews, Joe Mandese - Friday, March 25, 2011
It may seem as small consequence compared to the human tragedies th ...
- Local Digital Ad Revs To $42B By 2015
MediaDailyNews, Wayne Friedman - Monday, March 21, 2011
Digital advertising will push local media advertising to double in five year ...
- Local Online Ads To Hit $42 Billion By '15, Digital Dominates Future
Online Media Daily, Gavin O'Malley - Monday, March 21, 2011
Thanks to an improving economy and new technology, local online ad revenu ...
- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- TV Ad Spending Led The Rising Tide Last Year
Research Brief, Jack Loechner - Monday, March 21, 2011
According to a recent report from Kantar Media, total advertising expenditures increas ...
- Forecast: U.S. Ad Spending Rises 3.7% in 2011
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media agency Carat has significantly increased its projection for U.S. ad spendi ...
- Amid Ad Turnaround, Print Media Continues To Lose Ground
MediaDailyNews, Joe Mandese - Thursday, March 17, 2011
The good news is that U.S. ad economy expanded 6.5% in 201 ...
- Report: Pet Food Ad Spend Set To Increase
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2011
Acquisitions and capital investments are reshaping the pet food market, which ...
- Internet Fueling Global Ad Expansion
Online Media Daily, - Tuesday, March 8, 2011
Global Internet ad spending is projected to rise 12.7% in 2011, near ...
- Groupon Ups Deals, Adds B2B Offers
Online Media Daily, Laurie Sullivan - Friday, March 4, 2011
The IT consulting firm Ajilitee, which specializes in analytics and cloud computin ...
- Cable Has Banner Year: $27B In '10 Ad Spend
MediaDailyNews, David Goetzl - Thursday, March 3, 2011
The Cabletelevision Advertising Bureau said combined ad spending for national and loc ...
- Entravision: Retrans Grows TV Dollars, Radio Up
MediaDailyNews, David Goetzl - Thursday, March 3, 2011
Even with a stronger economy, Entravision, which operates a slew of Univisi ...