- Digital Out-of-Home Closing on Traditional by 2013
Research Brief, Jack Loechner - Tuesday, March 1, 2011
According to a new report from Adcentricity, published by Marketing Charts, projectio ...
- Scatter Market Cools
MediaDailyNews, Wayne Friedman - Thursday, February 17, 2011
Soaring TV scatter-market pricing has slowed down considerably in the first quarte ...
- Tech Marketers Want To See ROI For Their Media Spend
Research Brief, Jack Loechner - Wednesday, February 16, 2011
A new global research initiative by IDG Research Services to gain insig ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- NHL Ups Sponsorships, Media Spending
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
The NFL isn't the only sport to crow about higher ratings a ...
- Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark
Online Media Daily, Joe Mandese - Tuesday, January 18, 2011
Online media buyers expect their budgets to expand 11% during 2011, accordi ...
- Cautiously Optimistic: Mag Ad Pages Stable In 2010
MediaDailyNews, Erik Sass - Monday, January 10, 2011
2010 didn't represent recovery so much as stability for the consumer magazi ...
- U.S. Ad Expenditures Grow Paced by Political TV
Research Brief, Jack Loechner - Tuesday, January 11, 2011
According to data by Kantar Media, total advertising expenditures in the fir ...
- Ad Industry Rebound Begins '11
Around the Net In Media, Fern Siegel - Monday, January 3, 2011
Television advertising, whether through integrated-brand campaigns like Microsoft's or otherwise, has be ...
- 'Long Tail' Advertisers Are Back, U.S. Ad Expansion Reaches '03 Levels
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2011
Ad spending in the media tracked by Kantar Media expanded 8.7% duri ...
- Anheuser-Busch, MLB Renew Sponsorship
Around the Net In Media, Fern Siegel - Sunday, January 2, 2011
Major League Baseball and Anheuser-Busch have kissed and made up. After bo ...
- Branded Display Ads Close Search Gap
Research Brief, Jack Loechner - Thursday, December 30, 2010
According to a recent eMarketer forecast, growth in spending on online displ ...
- Cable Ratings, Auto Dollars Soar In 2011
Around the Net In Media, Fern Siegel - Tuesday, December 21, 2010
A strong scatter market and a deluge of automotive dollars have analys ...
- Forward Looking Ad Spending; FYI
Research Brief, Jack Loechner - Tuesday, December 21, 2010
According to ZenithOptimedia's study, "Advertising Expenditure Forecasts," global ad spending will increa ...
- Digital and Conventional Out-Of-Home Advertising Accelerating
Research Brief, Jack Loechner - Thursday, December 16, 2010
According to a preliminary outlook by PQ Media CEO Patrick Quinn ...
- Free Shipping Is The Hook
Research Brief, Jack Loechner - Wednesday, December 15, 2010
According to comScore, holiday season retail e-commerce spending for the first ...
- Publishers: Ad Trends Are Improving
Around the Net In Media, Fern Siegel - Friday, December 10, 2010
The country's biggest newspaper publishers say ad trends continue to improve ...
- Colgate May Ratchet Up Its Ad Spending
Around the Net In Media, Fern Siegel - Monday, December 6, 2010
For years Colgate-Palmolive Co. defied odds as it held or gained sha ...
- Monthly Mags Up 4.4% in 2010
MediaDailyNews, Erik Sass - Monday, November 29, 2010
After several months in the doldrums earlier this year, the recovery ...
- Automotive Gaining on Communications For Top Radio Ad Category
Research Brief, Jack Loechner - Monday, November 29, 2010
Building on strong first and second quarters, Radio continued its upward trajecto ...
- Discovery CEO: Ad Market Strong
Around the Net In Media, Fern Siegel - Friday, November 19, 2010
Discovery Communications Chief Executive David Zaslav said the U.S. advertising market strengtheni ...
- TV Station Groups Benefit From Stronger Ad Climate
MediaDailyNews, Wayne Friedman - Monday, November 8, 2010
Mid-size TV station groups -- Gray TV, Barrington, and Saga -- contin ...
- CBS Reports Solid TV Ads, Radio Up
MediaDailyNews, Wayne Friedman - Thursday, November 4, 2010
TV advertising continues strong at CBS -- both at its networks a ...
- Sinclair, Nexstar Report Double-Digit Ad Upswings
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, November 3, 2010
In the third quarter, Sinclair experienced an uptick in local (10%) a ...
- AOL Ad Revenue Declines While Competition Sees Increases
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 3, 2010
Thanks to aggressive cost cutting and asset sales, AOL on Wednesday sa ...
- Discovery Hits Record High, 16% Bump
MediaDailyNews, David Goetzl - Tuesday, November 2, 2010
In the July-September period, Discovery Communications posted its highest increases in quarter ...
- Fisher Registers 38% TV Ad Gains
MediaDailyNews, David Goetzl - Tuesday, November 2, 2010
Not including political advertising, Fisher Communications, which operates the ABC stations ...
- Media Cos. May See Ad Recovery Continue
Around the Net In Media, Fern Siegel - Friday, October 29, 2010
Diversified media companies are expected to post quarterly results close to year-earli ...
- U.S., Global Ad Expansion Continues: Agencies Upgrade Outlooks
MediaDailyNews, Joe Mandese - Monday, October 18, 2010
The U.S. and global ad economies are recovering faster than expected, leadi ...
- Magazine Ad Pages Grow 3.6% in 3Q
MediaDailyNews, Erik Sass - Monday, October 11, 2010
Total consumer magazine ad pages increased 3.6% in the third quarter compar ...