- Political Ad Revenue Windfalls on TV and Radio
Research Brief, Jack Loechner - Wednesday, September 29, 2010
According to SNL Kagan, TV station political revenues in 2010 have t ...
- Local Ad Revenues Showing 19.6% CAGR Through 2014
Research Brief, Jack Loechner - Monday, September 27, 2010
According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U. ...
- Toy Story: Kids' Ad Market Plays Strong
MediaDailyNews, Wayne Friedman - Thursday, September 23, 2010
Strong toy ad dollars on kids' TV networks are fueling a surprising ...
- Mobile App Ads To Soar To $8B By 2015
MediaDailyNews, Wayne Friedman - Friday, September 17, 2010
Mobile apps advertising will rocket to more than $8 billion in fi ...
- First Time Since 2007 Magazines Ads Gain
Research Brief, Jack Loechner - Friday, September 17, 2010
According to Publishers Information Bureau, for the first time in nine quarte ...
- Local Broadcasters Spike 12% In 2Q
MediaDailyNews, Wayne Friedman - Wednesday, September 15, 2010
New analysis of local television stations shows that revenues of U.S. broadcaste ...
- Crouching Tiger: China's Ad Spend Predicted To Soar 16%
MediaDailyNews, Wayne Friedman - Wednesday, September 15, 2010
China, one of the most-watched and fastest-growing media economies, continues to outperfo ...
- Asia-Pacific to Pass North America as Biggest Ad Market in 2014
Around the Net In Media, Fern Siegel - Monday, September 13, 2010
The Asia-Pacific region will overtake North America as the largest advertising mark ...
- Buyers Conflicted Over Ad Market
Around the Net In Media, Fern Siegel - Monday, September 13, 2010
Media planners and buyers are closer to the media economy than mo ...
- Ad Bonanza: Cable Upfront Draws $8 Billion
MediaDailyNews, David Goetzl - Monday, September 13, 2010
Cable networks rode a perceived economic uptick to draw a record ...
- Spending on Online Marketing Data to Double by 2012
MediaDailyNews, Erik Sass - Friday, September 10, 2010
The amount of money spent by U.S. marketers to gather online da ...
- Radio Ad Buyers Proceed "Conservatively"
Research Brief, Jack Loechner - Friday, September 10, 2010
According to a revised radio industry forecast from BIA/Kelsey, reported in t ...
- SNL Kagan: Estimates 3% Uptick In '10 Ads, Future Brighter
MediaDailyNews, David Goetzl - Tuesday, September 7, 2010
SNL Kagan projects a muted 2.8% growth in the U.S. ad econo ...
- Rubicon: Digital Ad Spend Up 47%
Online Media Daily, Gavin O'Malley - Tuesday, August 31, 2010
Despite a national economy that few would call recovered, digital ad spendi ...
- Borrell: Online Ad Spend To Gain 17.5% In 2011
MediaDailyNews, Wayne Friedman - Monday, August 23, 2010
Streaming video advertising will see continued big growth -- increasing more th ...
- Out-of-Home Revs Gain Momentum, Up 3.6%
MediaDailyNews, Erik Sass - Monday, August 23, 2010
The out-of-home advertising industry saw total revenues increase 3.6% to $1.88 billi ...
- TV Ad Sales Looks Solid For Remaining 2010
Around the Net In Media, Fern Siegel - Sunday, August 22, 2010
TV executives, entertainment CEOS and Wall Street analysts have all predicted continu ...
- Top-Tier Cable Sees Ad Boost
Around the Net In Media, Fern Siegel - Thursday, August 19, 2010
Top cable networks are riding a rebound in ad sales, thanks ...
- Global Pay TV Expect To Hit $312M in 2010
MediaDailyNews, Wayne Friedman - Wednesday, August 18, 2010
TV advertising revenues continues to show strength post-recession -- as do p ...
- Katz Radio: National Sales Pace Up 15%
MediaDailyNews, Erik Sass - Monday, August 16, 2010
Buttressing the good news from radio broadcast groups' second-quarter results, Katz Med ...
- VSS: Big Growth For Media, Not Advertising
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
U.S. media and communications spending is poised for big growth from 2009-201 ...
- TV Ad Market Posts Double-Digit Gains
Around the Net In Media, Fern Siegel - Monday, August 9, 2010
Thank the auto and financial services ads. The TV advertising market continu ...
- P&G Boosts Ad Budget By $1 Billion
MediaDailyNews, David Goetzl - Tuesday, August 3, 2010
Procter & Gamble, the world's largest advertiser, stepped up global ad spendi ...
- IBM Working On Analytics Suite For Advertisers
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
IBM has been developing code that it will use to build ...
- Clarification: P&G Accounts For 16% Total U.S. Ad Spend
MediaDailyNews, - Tuesday, July 20, 2010
The July 20 "On Media: Google, Omnicom Partnership Redefines Digital Advertising" colu ...
- Gannett TV Revs Rocket 20%, Print Falls
MediaDailyNews, Wayne Friedman - Friday, July 16, 2010
Virtually erasing its 21% decline in TV revenues in the second quart ...
- Interpublic Ups U.S. Ad Expansion, Slightly Reduces Online
MediaDailyNews, Joe Mandese - Thursday, July 15, 2010
Interpublic's Magna unit once again upgraded its outlook for U.S. ad spendin ...
- Magazine Ad Pages Rise in 2Q, Food, Sports Spike
MediaDailyNews, Erik Sass - Monday, July 12, 2010
Consumer magazines saw growth in both ad pages and rate card ...
- Sternberg Authors B2B TV Trilogy
MediaDailyNews, David Goetzl - Monday, July 12, 2010
Longtime agency researcher Steve Sternberg will produce a series of reports f ...
- Study Finds Mobile, iPads Fastest Growing Media Among Ad Execs
Online Media Daily, Joe Mandese - Tuesday, July 13, 2010
Nearly half (46%) of ad executives - both marketers and agency med ...