- Malone: NBC/Comcast Merger Would Juice Broadcast Ops
MediaDailyNews, Wayne Friedman - Monday, November 23, 2009
National TV advertising from the proposed Comcast/ NBC Universal deal could gi ...
- Meredith: Retrans Deals Increase Revs, Breakout Health Magazine Wanted
MediaDailyNews, David Goetzl - Friday, November 20, 2009
Meredith CEO Stephen Lacy said recent deals with cable operators have i ...
- P&G Plans For Future: Multicultural Outreach, Evolve Marketing, Products
MediaDailyNews, David Goetzl - Friday, November 20, 2009
Procter & Gamble became the second leading marketer to emphasize it nee ...
- Coke Targets Multicultural Communities Year Round
MediaDailyNews, David Goetzl - Wednesday, November 18, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- Mixed Bag: Mag Ad Pages Down 13%, But Some Pubs Register Gains
MediaDailyNews, Erik Sass - Monday, November 16, 2009
Total ad pages for monthlies fell 13.4% in December, a traditionally stro ...
- IDC: U.S. Online Ad Spend Fell 4% In Q3, Outlook Improving
Online Media Daily, Mark Walsh - Wednesday, November 11, 2009
U.S. online ad spending dropped for the third straight quarter during t ...
- Vancouver Olympic Ad Market Slow, Scatter Could Be Better
MediaDailyNews, Wayne Friedman - Friday, November 6, 2009
NBC's Winter Olympics Vancouver next February might have had a slow sta ...
- CKX Revs Dip as 'Idol' Loses Luster
MediaDailyNews, Wayne Friedman - Friday, November 6, 2009
CKX, the company behind "American Idol," saw operating income drop 50% ...
- CBS Interactive Reports Earnings Drop Of 15%
Online Media Daily, Gavin O'Malley - Thursday, November 5, 2009
Reflecting a weakened display advertising market, CBS Corp.'s third quarter Interactive revenu ...
- Viacom Overall Revs Up, But Cable Ads Weak
MediaDailyNews, Wayne Friedman - Tuesday, November 3, 2009
Viacom grabbed some hefty profit gains of 15% in the third quart ...
- Survey: Agencies Are Ready To Spend
MoBlog, Mark Walsh - Wednesday, November 4, 2009
Mobile ad budgets are headed up next year, according to a n ...
- U.S., Euro Companies Among Top Russian Advertisers
MediaDailyNews, - Friday, October 30, 2009
The leading Russian business daily Vedomosti and the authoritative Russian resource abo ...
- Prediction: Video Takes Bigger Piece Of Ad Budgets In 2010
Online Media Daily, Laurie Sullivan - Friday, October 30, 2009
During the keynote at OMMA Video in Los Angeles Friday, Ross Levinsoh ...
- WPP: 'Armageddon' Averted, Ad Economy Grows 'Less Worse'
MediaDailyNews, Joe Mandese - Friday, October 30, 2009
Joining the major advertising holding companies in reporting especially weak third-quarter result ...
- P&G To Boost Market Spend, Product Innovation In 2010
MediaDailyNews, David Goetzl - Thursday, October 29, 2009
Procter & Gamble indicated Thursday that it will boost marketing spending ov ...
- Direct Marketing Bigger Slice, Smaller Pie
Research Brief, Jack Loechner - Monday, November 2, 2009
According to the Direct Marketing Association's 2009-2010 "Power of Direct Marketing" repor ...
- Roth's IPG: Revs Drop in 3Q, Ad Spend Not Rising
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
Interpublic CEO Michael Roth is admittedly in a pickle. He repeatedly sa ...
- Two-Thirds of US Adults See Digital Out-of-Home Screens
Research Brief, Jack Loechner - Thursday, October 29, 2009
According to a forecast and industry update report from Adcentricity, 42% ...
- Wal-Mart Gets 'Game,' Pushes NFL Ad Spend
MediaDailyNews, David Goetzl - Friday, October 23, 2009
Wal-Mart's figures may be slightly off, but its strategy seems sound. Am ...
- Zenith: More Losses for Newspapers, Mags in 2010-2011
MediaDailyNews, Erik Sass - Monday, October 19, 2009
Among the gloomy Zenith predictions: while overall ad spending is expected ...
- Hasbro: Ad Spend Falls, But Discovery Alliance Debuts In 2010
MediaDailyNews, David Goetzl - Monday, October 19, 2009
After curtailing ad spending during the holiday season last year, toymaker Hasb ...
- eMarketer Revises Online Ad Outlook, Expects 2.9% Drop In 2009
Online Media Daily, - Monday, October 19, 2009
Market research firm eMarketer has revised its online ad spending forecast f ...
- Survey: 42% Of Marketers To Increase DOV Spend
Marketing Daily, Erik Sass - Monday, October 19, 2009
Some 42% of agency and brand marketers plan to increase their spendi ...
- Zenith Reduces U.S., Global Ad Outlook: Internet Only Medium To Gain, Albeit More Slowly
MediaDailyNews, Joe Mandese - Monday, October 19, 2009
We're not out of the woods yet. According to at least o ...
- Publicis Unit Reduces Long-Term Outlook For Internet Ad Spend, Share
Online Media Daily, Joe Mandese - Monday, October 19, 2009
Paris-based Publicis Groupe may claim to be the largest digital advertising organizati ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
Marketing Daily, David Goetzl - Thursday, October 15, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
MediaDailyNews, David Goetzl - Wednesday, October 14, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- Media X: Controlled Burn
MediaDailyNews, Jack Feuer - Tuesday, October 13, 2009
We know advertising will never return to its halcyon days, but ...
- Interpublic Revises U.S. Ad Outlook Upward, Cites Improvement In Industrial Production
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Citing continuing improvement in the overall U.S. economy, especially the rise ...
- Interpublic Revises Ad Outlook: National Online Improves, 'Direct,' Local Deteriorate
Online Media Daily, Joe Mandese - Tuesday, October 13, 2009
The outlook for the national U.S. online advertising economy has improved somewh ...