- Advertisers Tell FTC California Privacy Law Threatens Web Economy
Digital News Daily, Wendy Davis - Wednesday, August 22, 2018
"The threats to the U.S.-based Internet economy and consumers' access to digital-bas ...
- DOJ Sides Against Facebook, Argues Company Should Face Civil Rights Suit
Digital News Daily, Wendy Davis - Wednesday, August 22, 2018
"Facebook goes beyond providing a blank slate for advertisers," the DOJ argue ...
- Facebook Eliminates Thousands Of Ad Targets
Digital News Daily, Wendy Davis - Tuesday, August 21, 2018
Facebook said Tuesday it is removing more than 5,000 ad-targeting options ...
- Did The UK Telcos Just Throw In The Towel On Mobile Marketing?
London Blog, Sean Hargrave - Wednesday, August 22, 2018
At least O2's Weve has. The network, once owned by what w ...
- Advertisers Looking For Google Alternative
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 22, 2018
Some 71% of marketers are seeking alternatives to advertising online with Facebo ...
- California Lawmakers Urged To Reject Attempts To Weaken Privacy Law
Digital News Daily, Wendy Davis - Monday, August 13, 2018
"The law and its particulars do not pose a threat to t ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In Germany
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 13, 2018
Google reportedly plans to expand an outdoor advertising business in Germany usi ...
- Should Marketers Ad Target Households Or Individuals?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 13, 2018
Before launching a campaign, marketers need to determine whether it should targ ...
- MNI Targeted Media Marks Uptick In 2018 Print Ad Revenues
Publishers Daily, Sara Guaglione - Friday, August 10, 2018
MNI, which sells media planning and buying services, claims revenue from i ...
- ANA Presses For Revisions To California Privacy Bill
PolicyBlog, Wendy Davis - Thursday, August 9, 2018
The ANA is pressing California lawmakers to exempt "pseudonymized" data from ...
- 7 Tips For Handling Ad Blockers
Marketing Insider, Holly Pavlika - Thursday, August 9, 2018
The people have spoken, loudly and clearly: They don't want or tru ...
- New Rules, Tools For Managing Information In The Digital Age, Part III
Search & Performance Marketing Daily, Peter Friedman - Wednesday, August 8, 2018
The key is to put to put in place tools, rules, a ...
- Amazon, T-Mobile And Cox Urge Judge To Dismiss Suit Over Age-Targeted Job Ads
Digital News Daily, Wendy Davis - Tuesday, July 31, 2018
Amazon, T-Mobile and Cox argue that targeting job ads based on demograph ...
- Facebook Removes Some Targeting Options To Settle Civil Rights Investigation
Digital News Daily, Wendy Davis - Tuesday, July 24, 2018
"Facebook's advertising platform allowed unlawful discrimination on the basis of race, sexu ...
- Ad Industry Gears Up To Fight For Changes To California Privacy Law
PolicyBlog, Wendy Davis - Thursday, July 12, 2018
The Association of National Advertisers -- which criticizes the new privacy measu ...
- Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Digital News Daily, Laurie Sullivan - Wednesday, July 11, 2018
An addressable geofencing feature on Simpli.fi's platform aims to connect TV viewe ...
- Blackburn Touts Proposed Privacy Legislation At Congressional Hearing
Digital News Daily, Wendy Davis - Wednesday, July 11, 2018
"The BROWSER Act is a comprehensive, bipartisan privacy bill that will gi ...
- Cadbury Among First Brands Ruled Against By ASA Over Marketing To Children
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
"Campaign" has news from the ASA. It has banned ads by Cadbu ...
- California Privacy Law Will Evolve Search Data Collection Practices
Performance Marketing Insider, Laurie Sullivan - Friday, June 29, 2018
Search engines still rely on data collection to serve the "most relevan ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, Sellers
Digital News Daily, Alex Weprin - Wednesday, June 27, 2018
The Audience Marketplace platform will combine Roku's own proprietary audience data a ...
- Google And Facebook Push Users To Cede Privacy, Advocates Say
Digital News Daily, Wendy Davis - Wednesday, June 27, 2018
"We urge you to investigate the misleading and manipulative tactics of t ...
- Tech Companies Won't Fight California Privacy Proposal
Digital News Daily, Wendy Davis - Wednesday, June 27, 2018
"The internet industry will not obstruct or block AB 375 from movi ...
- Twitter, comScore Sued For Allegedly Tracking Kids Who Use Disney Apps
Digital News Daily, Wendy Davis - Wednesday, June 20, 2018
A group of parents who are suing Disney over alleged privacy violatio ...
- Adware Found To Take Pictures Of Desktops On Infected Machines
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 18, 2018
In a blow to consumer confidence and a strike against trust ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches
Performance Marketing Insider, Laurie Sullivan - Monday, June 18, 2018
The Swedish retailer Ikea analyzed peoples' search questions around relationships and fami ...
- Consumers Press Case Against Turn Over 'Zombie' Cookies
Digital News Daily, Wendy Davis - Thursday, June 14, 2018
"Turn tracked and compiled data from mobile device users by secretly thwarti ...
- LiveRamp Partnership Brings People-Based Marketing To Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 13, 2018
LiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-bas ...
- Watchdog Faults Purple And Adf.ly Over Privacy Disclosures
Digital News Daily, Wendy Davis - Friday, June 8, 2018
Both companies allowed outside parties to collect data about online visitors ...
- Advertisers Looking For Google Alternative
Performance Marketing Insider, Laurie Sullivan - Friday, June 8, 2018
If advertisers are looking for an advertising alternative other than Google, do ...
- Ad Industry Joins Campaign Opposing California Privacy Initiative
PolicyBlog, Wendy Davis - Thursday, June 7, 2018
Three industry organizations -- the Association of National Advertisers, Data & Marketi ...