- Oath Fined $5 Million Over Children's Privacy
Digital News Daily, Wendy Davis - Tuesday, December 4, 2018
New York Attorney General Barbara Underwood has fined Oath $5 million f ...
- Signal Integrates With Adobe To Give Brands Real-Time Data Identity Resolution
Digital News Daily, Laurie Sullivan - Monday, December 3, 2018
Signal on Monday will announce its entrance into the Adobe Exchange Partn ...
- Facebook Responsible For Illegal Ads, Think Tank Says
PolicyBlog, Wendy Davis - Wednesday, November 21, 2018
The think tank Upturn asks federal judge to reject Facebook's request ...
- Microsoft Says It Is Halting Email Ad Test
Email Marketing Daily, Ray Schultz - Sunday, November 18, 2018
The targeted ad program was being tried out in Brazil, Australia, Cana ...
- Privacy Violations Embarrass Consumers, Harm Job Prospects, Watchdog Tells NTIA
Digital News Daily, Wendy Davis - Monday, November 12, 2018
"The most pernicious harms associated with data breach and misuse of da ...
- Ad Industry Urges Commerce Department To Scrutinize California Privacy Law
Digital News Daily, Wendy Davis - Friday, November 9, 2018
The ad industry is urging the Commerce Department to scrutinize new priva ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- Senator Wyden Unveils Do-Not-Track Law
PolicyBlog, Wendy Davis - Thursday, November 1, 2018
A privacy bill floated Thursday by Senator Ron Wyden would create ...
- Criteo Acquires U.S.-Based Manage To Dig Deeper Into Apps
Performance Marketing Insider, Laurie Sullivan - Thursday, November 1, 2018
Criteo reported the acquisition of Manage this week, and said the acquisiti ...
- Midterm Campaigns Make Billion-Dollar Blunder
MediaDailyNews, Bhargav Patel - Tuesday, October 30, 2018
Political campaigns have a long way to go when it comes ...
- Making Waves With Advanced TV Ads In Midterms
Television News Daily, Kate Holliday - Tuesday, October 30, 2018
Advanced TV provides campaigns with a full-screen captive experience and the targeti ...
- Amazon Reportedly Testing Search-Based Retargeting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2018
Amazon is reportedly allowing advertisers to use search data to retarget those visiti ...
- What Can Google And Facebook Learn From Alternative Search?
Search & Performance Marketing Daily, Greg Sobiech - Friday, October 19, 2018
Here's a look at what some emerging search competitors have to offe ...
- Nielsen Catalina Solutions Expands Advanced TV Suite
Digital News Daily, Alex Weprin - Monday, October 8, 2018
The suite allows CPG marketers to measure data-driven linear TV, addressable T ...
- A Lesson Plan For Programmatic Advertising Careers
MediaDailyNews, Steve Monti - Monday, October 8, 2018
More hands-on instruction for industry professionals will have an impact on h ...
- Lego, IBM Team For AI-Powered Interactive Ad
Connected Thinking, Chuck Martin - Tuesday, October 2, 2018
While Lego is noted for its iconic Lego brick, the toy gia ...
- Facebook Strikes Back Against DOJ Over Illegal Housing Ads
Digital News Daily, Wendy Davis - Friday, September 28, 2018
Facebook says it isn't liable for discrimination when landlords and brokers u ...
- Sneaker Retailer Finish Line Failed To Comply With Privacy Code, Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, September 26, 2018
Sneaker retailer Finish Line allowed an outside company to collect precise geolocati ...
- Washington Post's Arc Targets Advertising, Subscriptions
Publishers Daily, Melynda Fuller - Wednesday, September 26, 2018
New technology dubbed Zeus, expected to begin testing in 2019, will all ...
- TV Stations' Consortium Launches Programmatic TV Ad Effort
Television News Daily, Wayne Friedman - Wednesday, September 26, 2018
Stations signing on through PremiumMedia360 are now using the TIP standards ...
- In Reversal, IAB Says Congress Should Consider Privacy Legislation
Digital News Daily, Wendy Davis - Monday, September 24, 2018
"A uniform federal privacy standard could provide clarity, market certainty, and a ...
- Google Tells Senators Developers Can Still Scan Emails For Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 20, 2018
Google told U.S. senators the company continues to allow developers to sc ...
- Facebook Accused Of Encouraging Sex Discrimination In Employment Ads
Digital News Daily, Wendy Davis - Tuesday, September 18, 2018
Facebook's ad platform enables employers to block women from viewing job ad ...
- Broadband Lobby Calls For National Privacy Law
Digital News Daily, Wendy Davis - Friday, September 14, 2018
"We believe that it's time for our Congress to take steps, ...
- Conde Nast Refines Branded Content, Digital Advertising With New Beauty Studio
Publishing Insider, Melynda Fuller - Wednesday, September 12, 2018
The launch of the Conde Nast Beauty Studio was the next st ...
- Google Gets Marketer Pushback On Automation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 11, 2018
Marketers have mixed responses to changes that restrict their ability to optimi ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?
Television News Daily, Karl Stillner - Wednesday, September 12, 2018
The democratization of TV viewing data has opened up the floodgates ...
- 3 Factors Key To Targeted TV Success
Television News Daily, James Shears - Thursday, September 6, 2018
With addressable, advertisers can use the information obtained through the platform ...
- Firefox To Block Web Trackers By Default
Around the Net In Digital, Gavin O'Malley - Thursday, August 30, 2018
The Firefox Web browser will soon block Web trackers by default, Mozil ...
- Yahoo's Interested In You: Email Scanning Draws New Fire
Email Insider, Ray Schultz - Wednesday, August 29, 2018
Oath draws attention to itself by pitching its targeted ad email servic ...